Best PracticesDealership Marketing

“Say ‘Consumer Experience’ ONE MORE TIME!”

If you attended DrivingSales Executive Summit this year you were likely saying this to yourself by the end of the conference. The vast majority of keynote presenters this year mentioned the disparity between traditional retail automotive and the consumer’s perception of a satisfying consumer experience. More than one of the keynotes said the 5 letter …
Dealership MarketingIndustry News & Trends

CarMax Returns to Third Party Lead Providers

According to a recent AutoNews article, and much of the automotive industry, CarMax returned to buying leads this month after a 16-month break-up with AutoTrader and Cars.com. Despite the rising costs and dwindling dealership brand presence, about 40 percent of CarMax’s 141 stores are now back up and running with Cars.com. And, quite possibly though not …
Dealership Marketing

The Missing Ingredient To Automotive Enterprise Software Recipes

In recent months there has been a renewed effort by some of the largest automotive software providers to entice dealers to sign enterprise business agreements. These contracts bundle products and services to offer considerable savings to dealers who are willing to standardize on the vendor’s product suite. The largest software companies serving franchise automotive dealers …
Best PracticesDealership MarketingIndustry News & Trends

18.2 Reasons to Reconsider Google’s Zero Moment of Truth

For the past three years, Google’s Zero Moment of Truth has been a pillar of the automotive industry. Wedged into nearly ever conference workshop and lauded by trainers, vendors and dealers alike, the groundbreaking study shed light on the multi-faceted journey car shoppers take every day when purchasing vehicles. With tangible proof of the importance …