November 2014 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Message or NO Message – Which one is it?

Do you leave a message each time you call…OR do you not?! Which is the right approach? Some recommend leaving a voice message each and every time you call a potential customer. While others recommend you do not. This is the conversation we’re having right now over on the DealerRefresh forums. This are the type of …

Best Practices

What Business Are YOU In?

A friend of mine from school just took over ownership of a local vehicle service shop. I congratulated him. What an amazing opportunity. I asked him – what business are you in? He replied, with a funny look – we fix cars and trucks. Why would I take my car to you to get fixed? …

Best Practices Opinions & Advice

4 Steps to Being an Essentialist – Learn to Say No

A few days ago a friend of mine shared an article with me all about being busy. At first I thought, “I’m too busy to read this article, is there a 30 second video?” But, I was fresh off a lengthy conversation with him about being pulled in too many directions and the inability to …

Best Practices Opinions & Advice

Are all VDP Views Equal?

Latest HOT Topic in the Forums

Other Stuff

Oak Lawn Toyota’s SNL Parody

Check out Oak Lawn Toyota’s SNL Parody – “Keys in a Box”. https://www.youtube.com/watch?v=MA54NU5Yp0M Fresh, funny, memorable…what do you think?

Best Practices Opinions & Advice

2 Trainers – 2 Different Views – Which One is Right?

Latest HOT Topic in the Forums

Best Practices Dealership Marketing

A Why Buy Is a Must Have!

“Today, the fight to convince automotive shoppers to buy from you is won and lost on the digital battlefield.” This is a statement frequently made by Mike Hills, General Manager at Acton Toyota of Littleton, one of the most successful and progressive Toyota dealerships in the country. We hope and trust all of you out …

Best Practices Opinions & Advice

Why Dealers Should Protect Their Time More than Anything Else

At most dealerships in North America, there is a huge gap in the free time available to people in different roles. Some people such as General Managers and eCommerce Directors could probably count the free minutes they get in a day on one hand. Other roles seem to have a hard time staying busy at …

Dealership Communication Tools

Value Build Data Reports Help You Sell More Cars

If you’ve ever sat through one of my more recent presentations over the last few years, you know I’m a fan of value build data visually presented in a format that’s easy for the consumer to read and consume. Offering value building data on your dealership website is a no brainer. They’re a strong tool to be used …

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November 2014 – DealerRefresh

Message or NO Message – Which one is it?

What Business Are YOU In?

4 Steps to Being an Essentialist – Learn to Say No

Are all VDP Views Equal?

Oak Lawn Toyota’s SNL Parody

2 Trainers – 2 Different Views – Which One is Right?

A Why Buy Is a Must Have!

Why Dealers Should Protect Their Time More than Anything Else

Value Build Data Reports Help You Sell More Cars