Oak Lawn Toyota’s SNL Parody
Check out Oak Lawn Toyota’s SNL Parody – “Keys in a Box”. https://www.youtube.com/watch?v=MA54NU5Yp0M Fresh, funny, memorable…what do you think?
2 Trainers – 2 Different Views – Which One is Right?
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A Why Buy Is a Must Have!
“Today, the fight to convince automotive shoppers to buy from you is won and lost on the digital battlefield.” This is a statement frequently made by Mike Hills, General Manager at Acton Toyota of Littleton, one of the most successful and progressive Toyota dealerships in the country. We hope and trust all of you out …
Why Dealers Should Protect Their Time More than Anything Else
At most dealerships in North America, there is a huge gap in the free time available to people in different roles. Some people such as General Managers and eCommerce Directors could probably count the free minutes they get in a day on one hand. Other roles seem to have a hard time staying busy at …
Value Build Data Reports Help You Sell More Cars
If you’ve ever sat through one of my more recent presentations over the last few years, you know I’m a fan of value build data visually presented in a format that’s easy for the consumer to read and consume. Offering value building data on your dealership website is a no brainer. They’re a strong tool to be used …
The 5 Scariest Things at Your Dealership
Every work place has their own Halloween like scares. The dealership is no different. Here are just a few scary things at the dealership or in the dealer world. What’s spooks you at your dealership? The General Managers Desk, or there lack of… Wearing the same clothes from the night before…
Is Your Website Alienating Auditory and Visual Learners?
I normally don’t read a printed newspaper unless I’m traveling on the road and pickup a free copy at the United Club or at a hotel. I prefer to read my news online. I visit CNN.com, FoxNews.com, CNBC.com, or Yahoo.com to see what is happening around the globe. Regardless of which online news service you visit, …
Mobile DSES Review with AutoMotion
Excitement filled the air as we boarded the plane for another trip to the strip for the Driving Sales Executive Summit. This event continually amazes us each year with Driving Sales recruiting some of the most progressive speakers in the space coming out to reveal industry innovations and collaborate with a wide variety of outstanding …
“Say ‘Consumer Experience’ ONE MORE TIME!”
If you attended DrivingSales Executive Summit this year you were likely saying this to yourself by the end of the conference. The vast majority of keynote presenters this year mentioned the disparity between traditional retail automotive and the consumer’s perception of a satisfying consumer experience. More than one of the keynotes said the 5 letter …