Dealership MarketingIndustry News & Trends

CarMax Returns to Third Party Lead Providers

According to a recent AutoNews article, and much of the automotive industry, CarMax returned to buying leads this month after a 16-month break-up with AutoTrader and Cars.com. Despite the rising costs and dwindling dealership brand presence, about 40 percent of CarMax’s 141 stores are now back up and running with Cars.com. And, quite possibly though not …

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Dealership Marketing

The Missing Ingredient To Automotive Enterprise Software Recipes

In recent months there has been a renewed effort by some of the largest automotive software providers to entice dealers to sign enterprise business agreements. These contracts bundle products and services to offer considerable savings to dealers who are willing to standardize on the vendor’s product suite. The largest software companies serving franchise automotive dealers …

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Best PracticesDealership MarketingIndustry News & Trends

18.2 Reasons to Reconsider Google’s Zero Moment of Truth

For the past three years, Google’s Zero Moment of Truth has been a pillar of the automotive industry. Wedged into nearly ever conference workshop and lauded by trainers, vendors and dealers alike, the groundbreaking study shed light on the multi-faceted journey car shoppers take every day when purchasing vehicles. With tangible proof of the importance …

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Best PracticesOpinions & Advice

What SHOULD your dealership website ultimately achieve?

Latest HOT Discussion in the Forums Define A BETTER Dealership website… Let’s agree – most dealership websites (contrary to what we think) are NOT that good. Whether it’s the platform, the service, or the fact that most dealers don’t give their website the attention it needs to perform. Let’s move past all the gripes. WHAT …

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Best PracticesDealership Marketing

Study: Do Consumers Trust Automotive Websites

LeadiD recently published an infograhic titled, “Do Consumers Trust Automotive Websites”. Naturally, this caught my attention as the words trust and automotive were in the same sentence. Also, I just love infographics – it’s the visual consumption of content that gets me every time. I read through the infographic expecting to learn something new, except …

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Dealership Communication ToolsDealership Marketing

Drive Better Digital Marketing Decisions With Geo-Coding

How far, on average, are your customers willing to travel to purchase their next vehicle from your dealership? For those of you out there in digital dealership land looking for a way to get absolutely buried in insane data diving that provides easy, actionable, results, boy do I have your fix! Geo-coding. Geo-coding is the …

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