In the world of business jargon, the term bottleneck is used to describe a point where one area or process reduces capacity of the whole chain or flow of processes.
In the world of drinking, the term bottleneck is the place where the flow of beer is slowed, forcing you to drink slower. In the case of the latter, one can simply pour their beverage into a glass. In the case of the former…well you may need to drink to make it feel better.
From the Bureau of the Obvious Facts, automakers spend bazillions on branding. According to Forbes data in 2014 GM allocated Chevrolet $5.5B, while Ford followed at $4.4B. Toyota and Honda were at $4.2B and $2.9B, respectively.
This kind of money is spent every year to tell rich and intriguing stories about why consumers should buy these brands, crafted by sophisticated people, in swank offices in Manhattan. The fulfillment of these carefully developed brand promises rest directly on the men and women who are selling vehicles, most of whom are doing so just to make a buck. Inspiring, right?