It’s no secret that the public’s perception of car salesmen is not flattering. You know the image, a sleazy persona clad in gold chains and a plaid jacket. It’s not pretty.
Beyond this tacky depiction lays the real problem: mistrust.
Mistrust has long been our industry’s greatest challenge. This profession has the lowest rate of perceived honesty and ethical standards according to the most recent Gallup Honesty/Ethics in professions poll. Car salespeople rank 2nd-to-last in this poll, ahead only of Members of Congress.
Take a look at the poll…