Best PracticesDealership Marketing

Ugly or Not – Your Face has Persuasive Powers! Who knew?

It’s Sunday morning and my phone buzzes with a notification. Text? Email? Nope. I was just tagged in a Facebook photo. That makes sense because I have that ONE paparazzi friend. You know who I’m talking about. The friend whose life mission is to relentlessly photograph every outing. He awkwardly snaps photos at any possible chance. …
Industry News & Trends

GM’s Shop-Click-Drive – Is it Adding Up?

GM’s Shop-Click-Drive: Do the Math A recent article in the Wall Street Journal about General Motors’ Shop-Click-Drive initiative shows just how far the automotive industry has to go before consumers have the ability to complete the entire car buying transaction online. GM created Shop-Click-Drive to make it easier for their customers to buy their cars …
Best PracticesDealership Operations & Processes

Old Horses for New Horses and Killing the BDC

When asked today “what is your biggest challenge?”, the vast majority of Dealers will say…“finding qualified sales associates!” Unfortunately, most Dealers don’t have a clear idea on how to find the right sales candidate for today’s marketplace. Compounding the problem is that they employ an old school compensation plan. The majority of Dealers are still …
Dealership Marketing

Cars.com Analyzes Dealer Reviews and Uncovers These Interesting Trends

Cars.com analyzes dealer reviews and uncovers common shopper pain points and several interesting trends. [highlight color=”#FFD699″ font=”black”]This article was originally published on Cars.com’s DealerAdvantage blog. I don’t usually recycle from other publications, but it’s important information to be shared. Thanks Cars.com [/highlight] Online reviews continue to grow in importance within the automotive industry, with seven of 10 car …
Best PracticesOpinions & Advice

TrueCar Sued by Dealers

Latest HOT Topic in the Forums TrueCar sued by dealers for ‘false advertising’ Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. In the complaint, the dealers argue that TrueCar’s advertisements falsely claim that consumers who use the vehicle-shopping site’s services can …