Is your website turning into the Times Square of today’s website homepage?
A constant barrage of invites to chat blinking away, distracting your attention. Is it noise? Is it just smart conversion tactics? Chat is getting a bit gratuitous.
While speaking at a NADA 20 Group last week, I was live reviewing dealership website experiences, along with mystery shopping results, as I get called on to do. One thing became abundantly clear…
Your website wants to chat with me, and it won’t take no for an answer.
Like a needy significant other, they are constantly trying to steal your focus away from your core objective. Research.
Even some of our own dealer clients are guilty of this. And yes, I know it is more the chat providers themselves implementing these in-your-face tactics, but I digress. I see some websites that have an offer to chat… [Read more…]