Best PracticesIndustry News & Trends

Content Parity: Moving Toward the One Web Concept

Consumers are shopping from their mobile devices more than ever before, but are they expecting to find the same amount of content and information. Yes, they are! Although the percentage of keyword searches and site visits coming from mobile devices has skyrocketed, the content requirements of consumers and search engines have not changed. Both want the same content …
Best PracticesDealership Communication Tools

Seven “MUST ASK” Questions Regarding Your Dealership’s Data

When I speak with dealers, CFOs, CEOs and legal counsel for major dealer groups, these are the questions that arise most frequently: Do you have the visibility of where your data is going? Are you indemnified from your third-party solution providers? Do you have any form of cyber-liability protection from your providers? Are your vendors …