Consumers are shopping from their mobile devices more than ever before, but are they expecting to find the same amount of content and information. Yes, they are!
Although the percentage of keyword searches and site visits coming from mobile devices has skyrocketed, the content requirements of consumers and search engines have not changed. Both want the same content available from any device.
Some shoppers may prefer desktop over a mobile device for consuming some types of content. That does not mean content should be stripped away based on device. The nature of the internet allows shoppers to share content by sending links (e.g. a shopper on a desktop device sending a link to a VDP to her partner on a mobile phone) and by physically showing someone else the content on their device (e.g. a shopper showing his partner the VDP on a tablet in the living room or a coffee shop). Therefore, there must be content parity across device platforms. Site content must be for a single web, not a mobile web or a desktop web. As they relate to vehicle shopping, neither web experience should exists in isolation of the other.
Search engines see it the same way…