August 2015 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Use Social Media to Boost Labor Day Events

Every year we run events, but they can always be better, run a bit more smoothly and bring in more money. Incorporating the technology everyone is using into your events will draw more people to your events and keep the buzz going long after you take down the last balloon.

Dealership Communication Tools Industry News & Trends

Is New Car Technology Worth It?

A few weekends ago I found myself in an empty house. Kids were gone with grandma and grandpa, husband on a guys-only weekend and, let me tell you, it was nothing short of incredible. At some point I thought I would put together a bookshelf despite my strong dislike for directions. After trying to figure …

Best Practices Dealership Marketing Industry News & Trends

Current State of Dealership Websites – PCG Research Reveals

Considering a new website for your dealership? Before taking the plunge, you may want to consider downloading the latest PCG Research report on the current state of automotive dealership websites here in the States. Be prepared, the report is 30 pages deep. Thirty pages of valuable information that will help steer you down a more educated path …

Dealership Marketing

Consumers really are drawn to prices that end with a…

Ninety Nine – “99”. It’s true – consumers really are drawn to prices that end in “99.” We recently conducted some research that analyzed just how much more used car shoppers gravitated to used car listings ending in “99” and the results were conclusive: there was a significant lift in clicks from vehicle search results …

Best Practices Dealership Operations & Processes Industry Events

Changing Operational Perceptions Through Transparency

In 2014, auto dealers on average produced used vehicle department net profit of about $120,000. That number includes F&I. The average dealer sold 621 used vehicles retail (with another 435 sold wholesale). In 2014, the average auto dealer made $193 net profit per used vehicle retailed. That number is down from $254 in 2013 and …

Put Some Life in Your Lifecycle

As dealers, it seems we often find ourselves so busy evaluating the performance of our third-party lead providers that we neglect to really examine how we handle those leads once they’ve entered our CRM, specifically the automated email follow-up (often referred to as the “lifecycle” or “action plan”). That’s extremely unfortunate, as a carefully crafted …

Best Practices Dealership Operations & Processes

Do You Answer Price Questions Over the Phone and Email?

As I was listening to a recorded call on behalf of one of our clients, I ran into an exchange that’s still happening every day at dealerships. A customer called in and asked for the dealership’s “best price” on a new vehicle. Not surprising, the salesperson responded with exactly what the dealership’s management team had …

Industry News & Trends

Thanks for your support over the last several days!

Thanks to everyone that reached out to me directly over the last few days to offer support, ideas and resources on how to handle the recent cyber attacks on DealerRefresh. It was extremely appreciated. This isn’t the first time but definitely the worst attack we’ve experienced through-out the last 10 years. From what we were …

Industry News & Trends

Car Buyers Getting Older and Richer

What do 51.7 and $80,000 have in common? That’s the age and median income of today’s average car buyer according to a recent Automotive News article. The fact they’re older and richer means they’re baby boomers. That means sooner or later they’re going to retire. As you leave the labor force you’re not driving as …

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August 2015 – DealerRefresh

Use Social Media to Boost Labor Day Events

Is New Car Technology Worth It?

Current State of Dealership Websites – PCG Research Reveals

Consumers really are drawn to prices that end with a…

Changing Operational Perceptions Through Transparency

Put Some Life in Your Lifecycle

Do You Answer Price Questions Over the Phone and Email?

Thanks for your support over the last several days!

Car Buyers Getting Older and Richer