September 2015 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Best Practices Dealership Operations & Processes

Is There a Mis-Pricing Epidemic In The Used Car Market?

If anyone knows me they know I love data visualizations. Frankly, I think graphs tell a better story than most bloggers or writers. I came across this gem and had to hear what the automotive community thought. Pricing vehicles to market has been a long trend in our industry and in 2011 some incredibly smart …

Dealership Communication Tools Industry News & Trends

Adding Monitoring Systems to Vehicles. Good or Bad?

“That’s nothing to worry about Mr. Kershner, that light don’t mean a thing.” If my car actually told me why the check engine light came on I’m not fully convinced I would believe it. Beginning in this month, Lexus will begin offering a monitoring system for customers to be contacted by their dealerships to tell …

Best Practices Dealership Marketing

Does Your Dealership Tell Used Car Buyers What They Want to Hear?

Used cars aren’t like new cars – each one is “like a snowflake“, no two are the same, depending on where it’s been and who has owned it. Logically, this means that, unlike new cars, every used car needs to be marketed slightly differently so their unique stories can be highlighted and buyers can understand …

Best Practices Dealership Marketing

4 Steps to Take the Eeeek out of Video

It’s clear to me that participation on social media is no longer optional for dealerships or professional salespeople. Overwhelmingly, however, most are still missing that one key component in their social presence… Video. Video offers the most incredible opportunity for visibility, as well as creating connection and building trust, but it remains the least utilized medium in our industry. …

Industry News & Trends Other Stuff

How Will You Help Combat Childhood Cancer?

September is Childhood Cancer Awareness Month. Did you know: 1 in every 285 children in the U.S. will be diagnosed with cancer In the U.S., one out of every five children with cancer will not survive The vast majority of kids who do survive will suffer long-term side effects 14,583 kids will be diagnosed with …

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September 2015 – DealerRefresh

Is There a Mis-Pricing Epidemic In The Used Car Market?

Adding Monitoring Systems to Vehicles. Good or Bad?

Does Your Dealership Tell Used Car Buyers What They Want to Hear?

4 Steps to Take the Eeeek out of Video

How Will You Help Combat Childhood Cancer?