October 2015 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Everyone Emojis Everywhere! Can You?

As my youngest son’s school Halloween Harvest event is this week I thought it only natural to buy the costume Monday evening. Turns out Target didn’t have his Avengers Ultron costume size M, but what they did have that caught my eye was a bright yellow round smiley face Emoji costume. Turns out Emojis don’t …

Best Practices Dealership Operations & Processes

Create Your Own Vendor Visit Protocol

This will not win me many friends on the vendor side, because what I am about to suggest will not only help dealers structure their month, but will leave them still happily married with a full head of hair. Dealers will no longer have to dedicate time after hours finishing projects or pulling out their hair from …

Industry Events

DSES 5th Annual Digital Debate – See You Tuesday

At 9:15 am on Tuesday morning, join Jeff Kershner and a panel of leading industry greats as moderator Joe Webb takes us through today’s hot topics. Set up like a political debate, but less crying in the back alleys, and one of the highlights of the entire conference, the DrivingSales Executive Summit Digital Debates bring …

Dealership Communication Tools Dealership Marketing

Good Enough for Tesla, Good Enough for Dealers?

If you agree that Tesla Motors is a smart company, like’m or not.. keep reading. If not, I doubt you get too excited about this. Have you recently been on teslamotors? I was and I took notice to something. Simplicity. An image, 4 calls to action (CTA), one promotional statement, and a few navigation …

Best Practices Industry Events

Haters Gonna Hate: DSES 2015 Breakout Session Preview

You’re cordially invited to my Driving Sales Executive Summit 2015 breakout presentation, entitled…Haters Gonna Hate: When Reputation Management Gets Personal. It will take place this coming Monday at 10:05-10:45 AM, and I’ll be opening my personal playbook to show what I’ve learned in my 2.5 years as Wichita’s most recognizable commercial personality. I will absolutely …

Digital Dealer 19 Review with Kevin Frye

“Have you had too much to drink, sir?” “Oui oui, my friend”… Welcome to Paris! Or should I say that The Paris Hotel in Las Vegas welcomes Digital Dealer 19. Wow, I didn’t think Parisians like Americans that well, but apparently they LOVE car folks, and the different venue for this year’s fall conference brought …

Best Practices Industry Events

Why Big Data Insights Help You Sell More Used Cars #DSES

“Big Data Insights” might sound like a complicated and daunting topic – “Big Data” is a term that encompasses both the massive volume and variety of data now available to businesses on consumer behavior, thanks to the connected Internet, and the speed at which it is being processed so that it’s timely and relevant. While …

Best Practices Dealership Communication Tools Dealership Marketing

Apple and Google: Mobile Apps Now a Significant Part of SEO

Apps have been a long, contentious conversation in automotive retail. While there is no doubt that the smartphone and mobile is the future communication channel, the question on the minds of today’s marketers has always been ROI. Will investment in mobile strategies impact today’s buyer? Thanks to Google and new mobile search criteria, if you …

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October 2015 – DealerRefresh

Everyone Emojis Everywhere! Can You?

Create Your Own Vendor Visit Protocol

DSES 5th Annual Digital Debate – See You Tuesday

Good Enough for Tesla, Good Enough for Dealers?

Haters Gonna Hate: DSES 2015 Breakout Session Preview

Digital Dealer 19 Review with Kevin Frye

Why Big Data Insights Help You Sell More Used Cars #DSES

Apple and Google: Mobile Apps Now a Significant Part of SEO