November 2015 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Thanksgiving is here – So Thank You!

I’m always happy when Thanksgiving is here. This occasion allows the opportunity to appreciate and express the gratitude to each and everyone that has been, and continues to be an active reader and participant here on DealerRefresh. I absolutely appreciate and Thank Everyone for your support which has helped DealerRefresh continue to grow, support and …

Dealership Marketing

Comparing Conversion Rate is Meaningless, Let’s Find Out Why

Conversion rate: this is not a new buzzword. It’s a long-lived metric that requires attention. With that being said, it’s a very difficult metric to compare side by side with other dealerships. In simplest terms, the reason why conversion rate is so difficult to compare is because most dealerships are not measuring the same conversions. …

Dealership Marketing

Inspecting Dealership Website Traffic For Unusual Click Activities

Google Analytics is the “Up Log” for your virtual showroom. It is critical for dealers to develop the skills needed to inspect the website traffic that they are generating through their marketing efforts. Every dealer has their own unique online marketing strategy. However, there are a set of tasks that must be integrated into monthly inspection …

Best Practices Dealership Operations & Processes

These 3 Basic Elements will have you TRUSTING your Dealer Forecasting

GOALS ARE NOT FORECASTS! “It’s a new month, and a redemption month! To hit our forecast, everybody should sell at least 2 more cars than they did last month!” How about this one: “We just hired 2 new sales people and they are both rockstars, ya know, great ‘car guys’. They should bring 15 more …

Best Practices Dealership Communication Tools Dealership Marketing Opinions & Advice

Change Happens Fast – Even faster in Mobile!

Just like Ferris Bueller says: “Life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it.” You blink and you could miss some new, innovative way to sell, communicate, or close a deal. If you don’t keep up, you will lose out. So, as life flies by and …

Best Practices Dealership Operations & Processes

8 Steps to Workforce Planning – Long Term Hiring

With 2016 right around the corner, it’s time to start thinking about your dealership’s staffing needs in the coming year. As manager, you’re used to living in the daily “my hair’s on fire” reality of running a sales and service team. There isn’t a day that goes by where something unexpected, unexplained, or you’ve-got-to-be-kidding-me happens. I …

Best Practices Dealership Communication Tools Sponsored Content

Looking for Alternative Ways to Stock Used Vehicles?

When it comes to stocking used vehicles at your dealership, dealers today have multiple options. But one option seems to be underutilized by a majority of dealers – acquiring vehicles from private sellers. Of course all dealers take trade-ins, but that is not a proactive strategy. That is a conversion strategy. Traditionally dealers have relied …

Best Practices Dealership Marketing

5 Ways to Improve Dealer Digital Marketing

There’s an old Chinese proverb that reads “Give a man a fish and you feed him a for a day; Teach a man to fish and you feed him for a lifetime.” This is true of dealers who are looking to dominate their primary market area, however – I’ll reword it slightly… Do the marketing for a …

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November 2015 – DealerRefresh

Thanksgiving is here – So Thank You!

Comparing Conversion Rate is Meaningless, Let’s Find Out Why

Inspecting Dealership Website Traffic For Unusual Click Activities

These 3 Basic Elements will have you TRUSTING your Dealer Forecasting

Change Happens Fast – Even faster in Mobile!

8 Steps to Workforce Planning – Long Term Hiring

Looking for Alternative Ways to Stock Used Vehicles?

5 Ways to Improve Dealer Digital Marketing