Dealership Marketing

Inspecting Dealership Website Traffic For Unusual Click Activities

Google Analytics is the “Up Log” for your virtual showroom. It is critical for dealers to develop the skills needed to inspect the website traffic that they are generating through their marketing efforts. Every dealer has their own unique online marketing strategy. However, there are a set of tasks that must be integrated into monthly inspection …
Best PracticesDealership Operations & Processes

8 Steps to Workforce Planning – Long Term Hiring

With 2016 right around the corner, it’s time to start thinking about your dealership’s staffing needs in the coming year. As manager, you’re used to living in the daily “my hair’s on fire” reality of running a sales and service team.  There isn’t a day that goes by where something unexpected, unexplained, or you’ve-got-to-be-kidding-me happens. I …
Best PracticesDealership Communication Tools

Looking for Alternative Ways to Stock Used Vehicles?

When it comes to stocking used vehicles at your dealership, dealers today have multiple options. But one option seems to be underutilized by a majority of dealers – acquiring vehicles from private sellers. Of course all dealers take trade-ins, but that is not a proactive strategy. That is a conversion strategy. Traditionally dealers have relied …