2015 – Page 3 – DealerRefresh | DealerRefresh Automotive Dealer Forums

DSES 5th Annual Digital Debate – See You Tuesday

At 9:15 am on Tuesday morning, join Jeff Kershner and a panel of leading industry greats as moderator Joe Webb takes us through today’s hot topics. Set up like a political debate, but less crying in the back alleys, and one of the highlights of the entire conference, the DrivingSales Executive Summit Digital Debates bring …

Dealership Communication Tools Dealership Marketing

Good Enough for Tesla, Good Enough for Dealers?

If you agree that Tesla Motors is a smart company, like’m or not.. keep reading. If not, I doubt you get too excited about this. Have you recently been on teslamotors? I was and I took notice to something. Simplicity. An image, 4 calls to action (CTA), one promotional statement, and a few navigation …

Best Practices Industry Events

Haters Gonna Hate: DSES 2015 Breakout Session Preview

You’re cordially invited to my Driving Sales Executive Summit 2015 breakout presentation, entitled…Haters Gonna Hate: When Reputation Management Gets Personal. It will take place this coming Monday at 10:05-10:45 AM, and I’ll be opening my personal playbook to show what I’ve learned in my 2.5 years as Wichita’s most recognizable commercial personality. I will absolutely …

Digital Dealer 19 Review with Kevin Frye

“Have you had too much to drink, sir?” “Oui oui, my friend”… Welcome to Paris! Or should I say that The Paris Hotel in Las Vegas welcomes Digital Dealer 19. Wow, I didn’t think Parisians like Americans that well, but apparently they LOVE car folks, and the different venue for this year’s fall conference brought …

Best Practices Industry Events

Why Big Data Insights Help You Sell More Used Cars #DSES

“Big Data Insights” might sound like a complicated and daunting topic – “Big Data” is a term that encompasses both the massive volume and variety of data now available to businesses on consumer behavior, thanks to the connected Internet, and the speed at which it is being processed so that it’s timely and relevant. While …

Best Practices Dealership Communication Tools Dealership Marketing

Apple and Google: Mobile Apps Now a Significant Part of SEO

Apps have been a long, contentious conversation in automotive retail. While there is no doubt that the smartphone and mobile is the future communication channel, the question on the minds of today’s marketers has always been ROI. Will investment in mobile strategies impact today’s buyer? Thanks to Google and new mobile search criteria, if you …

Best Practices Dealership Operations & Processes

Is There a Mis-Pricing Epidemic In The Used Car Market?

If anyone knows me they know I love data visualizations. Frankly, I think graphs tell a better story than most bloggers or writers. I came across this gem and had to hear what the automotive community thought. Pricing vehicles to market has been a long trend in our industry and in 2011 some incredibly smart …

Dealership Communication Tools Industry News & Trends

Adding Monitoring Systems to Vehicles. Good or Bad?

“That’s nothing to worry about Mr. Kershner, that light don’t mean a thing.” If my car actually told me why the check engine light came on I’m not fully convinced I would believe it. Beginning in this month, Lexus will begin offering a monitoring system for customers to be contacted by their dealerships to tell …

Best Practices Dealership Marketing

Does Your Dealership Tell Used Car Buyers What They Want to Hear?

Used cars aren’t like new cars – each one is “like a snowflake“, no two are the same, depending on where it’s been and who has owned it. Logically, this means that, unlike new cars, every used car needs to be marketed slightly differently so their unique stories can be highlighted and buyers can understand …

Best Practices Dealership Marketing

4 Steps to Take the Eeeek out of Video

It’s clear to me that participation on social media is no longer optional for dealerships or professional salespeople. Overwhelmingly, however, most are still missing that one key component in their social presence… Video. Video offers the most incredible opportunity for visibility, as well as creating connection and building trust, but it remains the least utilized medium in our industry. …

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2015 – Page 3 – DealerRefresh

DSES 5th Annual Digital Debate – See You Tuesday

Good Enough for Tesla, Good Enough for Dealers?

Haters Gonna Hate: DSES 2015 Breakout Session Preview

Digital Dealer 19 Review with Kevin Frye

Why Big Data Insights Help You Sell More Used Cars #DSES

Apple and Google: Mobile Apps Now a Significant Part of SEO

Is There a Mis-Pricing Epidemic In The Used Car Market?

Adding Monitoring Systems to Vehicles. Good or Bad?

Does Your Dealership Tell Used Car Buyers What They Want to Hear?

4 Steps to Take the Eeeek out of Video