2015 – Page 8 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Don’t Be Weak Sauce

That’s what we used to call our fellow coworkers on the showroom floor when they couldn’t close a deal. “WeakSauce”. It was a put-down. Naturally, this happened at the end of the showroom visit with a customer. The salesperson would attempt to walk them through the sales process, showing off the car, taking them on a …

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Detailed Guide On Mobile SEO

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GM’s Shop, Click Drive Program

Latest HOT Topic in the Forums While it’s not rolled out to all 50 states, a few have been doing this GM program of online car buying – no feet on the lot. Check out this video and article here. As a dealer, what do you think? Do you think you would sell a lot of …

Best Practices Dealership Marketing

People Want to Talk to People on the Phone

Adwords recently announced a new call-only campaign that allows dealerships (and other businesses) to promote and encourage consumers to give them a call. With call-only ads, a click is directly translated into a phone call. This means MORE CALLS! Did you know that about 70 percent of mobile searchers call a business directly from search …

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What If We Encouraged Excellence In Car Salesmen?

It’s no secret that the public’s perception of car salesmen is not flattering. You know the image, a sleazy persona clad in gold chains and a plaid jacket. It’s not pretty. Beyond this tacky depiction lays the real problem: mistrust. Mistrust has long been our industry’s greatest challenge. This profession has the lowest rate of …

Best Practices Dealership Marketing

Ugly or Not – Your Face has Persuasive Powers! Who knew?

It’s Sunday morning and my phone buzzes with a notification. Text? Email? Nope. I was just tagged in a Facebook photo. That makes sense because I have that ONE paparazzi friend. You know who I’m talking about. The friend whose life mission is to relentlessly photograph every outing. He awkwardly snaps photos at any possible chance. …

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Industry News & Trends

AutoTrader.com Rebrands – Now Autotrader

AutoTrader.com is now Autotrader. AutoTrader.com is rebranding itself as Autotrader in hopes to better reach consumers by mobile. Wait… so this means we’re no longer able to use the abbreviation ATC? That’s going to be a hard habit to break. The rebranding also includes a nifty new logo, designed to have more impact on mobile …

Industry News & Trends

GM’s Shop-Click-Drive – Is it Adding Up?

GM’s Shop-Click-Drive: Do the Math A recent article in the Wall Street Journal about General Motors’ Shop-Click-Drive initiative shows just how far the automotive industry has to go before consumers have the ability to complete the entire car buying transaction online. GM created Shop-Click-Drive to make it easier for their customers to buy their cars …

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3 Steps to be Ready For Google Mobile Search Update

April showers might bring May flowers, but April 2015 will be marked by more than a few sprinkles and a tax deadline… According to Search Engine Land and Google’s latest announcement: “Starting April 21, we [Google] will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages …