2015 – Page 9 – DealerRefresh | DealerRefresh Automotive Dealer Forums

What’s the most annoying thing on your website?

Latest HOT Topic in the Forums Is there anything on your dealership website that bugs you every time you see it? Do you know what your shopper thinks is the most annoying thing? Let’s see who’s right and who could be wrong… Join the discussion

Best Practices Dealership Operations & Processes

Old Horses for New Horses and Killing the BDC

When asked today “what is your biggest challenge?”, the vast majority of Dealers will say…“finding qualified sales associates!” Unfortunately, most Dealers don’t have a clear idea on how to find the right sales candidate for today’s marketplace. Compounding the problem is that they employ an old school compensation plan. The majority of Dealers are still …

Dealership Marketing

Cars.com Analyzes Dealer Reviews and Uncovers These Interesting Trends

Cars.com analyzes dealer reviews and uncovers common shopper pain points and several interesting trends. [highlight color=”#FFD699″ font=”black”]This article was originally published on Cars.com’s DealerAdvantage blog. I don’t usually recycle from other publications, but it’s important information to be shared. Thanks Cars.com [/highlight] Online reviews continue to grow in importance within the automotive industry, with seven of 10 car …

Best Practices Opinions & Advice

TrueCar Sued by Dealers

Latest HOT Topic in the Forums TrueCar sued by dealers for ‘false advertising’ Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. In the complaint, the dealers argue that TrueCar’s advertisements falsely claim that consumers who use the vehicle-shopping site’s services can …

Dealership Marketing

Don’t BLOW your First Impression, 5 Tips to Stand Out!

It’s a proven FACT, the first impression will make you OR break you. So don’t blow it! In the world of online video, the first impression…IS your first frame image. If you’re an avid DealerRefresh reader, then I don’t need to tell you how a personalized video is one, if not the best, way to introduce yourself …

Best Practices Industry News & Trends

What Does your Dealerhsip Do With Call Tracking?

Nothing fuels my desire to write like the need to set the record straight. I was recently forwarded Alan Ram’s interview on CBT news. In that interview, Alan shared his thoughts on dealers’ spending money with third party services that reviewed calls and coached calls. Well I am here to tell you my BS meter …

Best Practices Dealership Marketing Industry News & Trends Opinions & Advice

Organizing Your Custom Website Content To Track ROI

It is extremely important you understand that if you can’t track the ROI of your Search Engine Optimization (SEO) and content writing investments, your manager(s) will likely pull the money from the budget for these services. It is equally important to face the reality that you will likely change or upgrade website technology in the …

Best Practices Dealership Operations & Processes

Which One Best Describes Your Dealership’s Hiring Process?

Let’s face it: most dealers struggle with hiring qualified employees. And since the car business is a people business, our inability to achieve success with hiring new team members will have a negative long-term effect on the health and value of our dealership. Why is Hiring Success So Difficult to Achieve? I define “hiring …

Best Practices Dealership Communication Tools Dealership Marketing

An Argument for Personalization in 2015

Okay, we get it. 2015 is the year of Customer Experience. But what is the first tangible step that a dealership can take toward not just better customer experience, but the sort of award winning, mind blowing, shareworthy, life changing customer experience that will convert your prospects into loyalists? The answer is so simple it …

Best Practices Dealership Communication Tools Industry News & Trends

How to Track Email Campaigns with Google Analytics

Many people don’t realize that there is a lot more to Google Analytics than just tracking your website activity… it’s also a great way to provide you with insights into your email campaigns. Advanced Segments are GA’s way of dividing up all your visitors into associated groups. You can acquire details telling when visitors were …