Congratulations on a record 2015!
Yippee! Now, get the slings, because you’ve likely broken your arm patting yourself on the back.
If you’re an average dealership – whether privately-owned or publicly-held – you had a record year in 2015. Heck, if you’re a below average dealer you had a record 2015.
Newsflash: The entire industry had a record year.
The numbers on 2015 are solid: 17.47 million new vehicles sold in the US. By comparison, the previous record year was 2000, when we saw 17.41 million new vehicles sold. Of course, back then we had 22,250 dealerships (that’s about 782 new units per store) and in 2015 we only had roughly 18,000 rooftops (that’s about 971 new units per store).
More than 4,000 fewer stores makes 2015 a record year even for the most poorly run dealerships in the country. Break out the champagne.
Yeah… but how could a record year be bad for my dealership?