With today’s connected customer, there really are only a few types of phone calls your team will find themselves involved with. Gone are the days of a customer phoning and saying, “I need something good on gas for under $8,000; what do you have on the lot?”
Today’s customer, whether a millennial or a baby boomer, has already done their research. They’ve looked at more than twenty sources of information during their nineteen hours of research before they ever picked up the phone and called your team.
They’ve completed their needs analysis.
They’ve completed their product selection.
They’ve completed their feature presentation.
Now, they just need someone to sell them a car! But, what they don’t need is a “salesman.”