That lead is an order
That lead is an order
Best PracticesDealership MarketingDealership Operations & Processes

Treat EVERY Lead and Call Like an Order

When I first started working closely with dealership internet teams in 2003, I was surprised whenever a traditional sales manager took any interest at all in their activities. Back then there were two primary types of managers heading up a store’s internet efforts: There was the “guy who was good with computers” and there was …

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Dealership Employment Brand
Dealership Employment Brand
Best PracticesDealership MarketingDealership Operations & Processes

How to Define, Identify and Build an Employment Brand for Your Dealership

When you consider the amount of money and effort dealerships devote to advertising, it’s clear they recognize the importance of a strong consumer brand is critical for success. According to an eMarketer report, “The US Automotive Industry 2015: Digital Ad Spending Forecast and Trends,” digital ad spend is expected to grow from $7.3 billion in …

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Best PracticesDealership Operations & Processes

Internet Teams and BDCs Must be Managed Like Call Centers

Because so many dealers and traditional sales managers continue to look at their internet department as this mysterious group of ex-Dungeons and Dragons players who too closely resemble the graduating class at Hogwarts, it’s important to break down the simplest of strategies that truly drive successful internet sales efforts today. There’s no need to overthink …

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Fully Customizable Vehicle Acquisition Strategy
Fully Customizable Vehicle Acquisition Strategy
Best Practices

A Fully Customizable and More Profitable Used Vehicle Acquisition Strategy

When you’re trying to keep your pre-owned lot stocked with high-quality, in-demand vehicles, dealing with auctions can be a costly and time-consuming process. For one, you have to wade through a range of vehicles that don’t meet your needs before finding the right model, in the right year, with the right options. You also risk …

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Best PracticesDealership Operations & Processes

What They’re Worth: A Dealership Pay Plan Paradox

Dealership Pay plan scenarios continue to vex everyone from dealer owners to salespeople. While DealerKnows is called upon to consult on pay plans for different positions, historical expectations continue to be obstacles in their design. We must get away from antiquated expectations for pay, and start paying people what the position is worth in terms of …

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