Best PracticesDealership Operations & Processes

Pay for the Performance You Want and Stop Overthinking “Internet Sales”

The perception of internet sales for many dealers and traditional sales managers is that it’s still a confusing area best left to those who are more technologically proficient. Moreover, industry vendors, other so-called experts and even some trainers continue to profit in keeping internet sales a befuddling mystery for the average dealer’s management team. The …
Dealership Marketing

How Facebook is Outperforming Google in Display Ad Revenue

It’s a mobile world. Everybody is on-the-go all the time, and the smartest digital marketers are realizing this and making sure they stay in the game. Although Facebook is desktop-friendly, they have made mobile their specialty with a UI that features thumb-friendly infinite scrolling, seamless third-party integration with Safari, Instagram, and other applications, and push …
Industry Events

VIDEO: Good Times for DealerRefresh at NADA 2016

NADA is always an incredible time of hustling, shuttling, walking, conversing, learning, and of course socializing. This year in Las Vegas was no exception. Multiple people I spoke with told me it was their most successful NADA event in a while. I too had a terrific experience, conducting interviews, making new friends, and catching up with others. Friday and …
Best PracticesDealership Marketing

What Does the 2016 Car Buyer Journey Say?

“The 2016 Car Buyer Journey” sets out to capture the journey that car buyers are taking when purchasing a new or used vehicle. The numbers are not sexy or overly novel, but they can provide a roadmap for where dealerships should consider investing their advertising dollars as well as the top places to capture customers’ attention and drive …
Dealership Marketing

Solving Your Dealer’s Attribution Confusion

Through endless digital and traditional channels, consumer influence is happening both consciously and subconsciously as they navigate along a digital roadmap equipped with double-digit research touch points that follow no predictable path or straight line. This new age buying behavior makes attributing a sale to ONE source almost impossible. While new and developing channels provide marketers …