May 2016 – DealerRefresh | DealerRefresh Automotive Dealer Forums

The Car Salesman’s Lament

Please enjoy this little ditty I wrote (to the tune of “Meomory” from the musical Cats) and performed as part of Gridiron at Wichita’s Orpheum Theatre in April. Gridiron is a longstanding tradition in which journalists get together to make fun of the news of the last year, and it’s been a lot of fun …

Millennials, Cereal, and The Billion Dollar Implications on the Auto Industry

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Millennials, Cereal, and The Billion Dollar Implications on the Auto Industry

Nearly 40 percent of millennials don’t eat cereal because it’s too much work to clean up. That was the claim of the article that caught my eye earlier this week. The article was based on a study done by The New York Times. Stunned, I asked the token millennial on our team if he eats cereal. …

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Mystery Shops: What You Don’t Know Could Be Dangerous!

I’ve often heard top process people say something like “The first step to process improvement is understanding what needs to be improved.” Knowing, they say, is half the battle. We mystery shop hundreds of dealers each year and like to think we learn something new with each shop. Certainly, the shop reports can be eye-opening …

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3 Free Effective Communication Tools That Will Increase Your Response Rate

Digital is an expectation, not an enhancement or an addition. Our culture has come to expect a digital experience in the smallest of our daily routines. Fast Food has become automated (the kiosk can’t forget I said no pickles), I can take a picture and deposit my check, (or just use Apple Pay and PayPal) …

3 Ways Dealers can Avoid "Mobile Marketing Mayhem"

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Three Ways Dealers Can Avoid “Mobile Marketing Mayhem”

The accelerating rate of mobile usage is not a trend. It’s not going out of style and it’s certainly not reversing. Mobile best practices need to be hard coded into the DNA of every brand, dealer, and marketer – guiding your digital strategy from this very micro-moment on. Mobile cannot be a segment of your …

Best Practices Dealership Communication Tools Dealership Operations & Processes

The First Call Should Be the ONLY Call

One of the greatest challenges for dealers trying to master the internet is getting over their own preconceived notions about what internet sales entail. As I’ve been writing throughout this this 7-part series, internet sales are not hard; they’re not mysterious and they’re certainly not anything to overthink. My hope has been to detail in …

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Thank our Sponsors! Because their support matters

Every so often, it’s a great idea to say Thank You. Wether it’s saying thanks to a friend or family member, you don’t always need a reason to say and express your gratitude. Today, I would like to thank our DealerRefresh Sponsors. If it weren’t for our Sponsors, It’s likely DealerRefresh might not still be around. With the ever-going popularity of the Blog …

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Is Your Dealership Career Website Ready For Today’s Job Candidate?

You’ve identified your Dealership’s Employment Brand, but now what? In my previous article we defined, in the simplest of terms, what a Dealership Employment Brand is. But each “dealer” must take hard look at their business structure, operations, standards and practices in order to identify and define their own True Employment Brand. The value of your employment brand will …

Best Practices Dealership Communication Tools Dealership Operations & Processes

Email Templates can be Personal AND Automated

Internet sales are easy! There, I said it (or rather, wrote it.) Let me be clear: internet sales are about as black and white as anything we do in the car business – they really are. The problem is we tend to overcomplicate things we don’t understand; and traditional automotive sales managers have (for the …

Engage, Inform, and Delight Millennials with Personalized Video Emails

Don’t think Millennials are a big enough customer segment to worry about? Think again. According to a recent DrivingSales study, Millennials are now accounting for 27% of new car sales. “The buying power of this younger market represents a significant growing opportunity for dealerships, the report states. Who Are Millennials? Why Do They Matter? According …

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May 2016 – DealerRefresh

The Car Salesman’s Lament

Millennials, Cereal, and The Billion Dollar Implications on the Auto Industry

Mystery Shops: What You Don’t Know Could Be Dangerous!

3 Free Effective Communication Tools That Will Increase Your Response Rate

Three Ways Dealers Can Avoid “Mobile Marketing Mayhem”

The First Call Should Be the ONLY Call

Thank our Sponsors! Because their support matters

Is Your Dealership Career Website Ready For Today’s Job Candidate?

Email Templates can be Personal AND Automated

Engage, Inform, and Delight Millennials with Personalized Video Emails