Driving quality in-market car buyers to your dealership’s website is hard work. There are many ways to drive traffic to your website, but not all traffic is the same.
Obviously, there’s a lot of competition out there. You compete with dealerships from other OEM’s, dealerships from the same OEM’s, you even have to compete with dealerships within your dealer group, and why not, competition is good – especially when you win!
With all of this competition, you and your dealership need to stay ahead of the curve. Being that you are reading this blog, you are already a step ahead.
Here are three ways that dealerships fall short with their marketing and how you can fix the problems.