July 2016 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Three Ways Dealerships Fall Short Marketing Their Cars

Three Ways Dealerships Fall Short Marketing Their Cars (And How to Fix the Problems)

Driving quality in-market car buyers to your dealership’s website is hard work. There are many ways to drive traffic to your website, but not all traffic is the same. Obviously, there’s a lot of competition out there. You compete with dealerships from other OEM’s, dealerships from the same OEM’s, you even have to compete with …

Best Practices

Is Your Used Car Manager in Love with the Auction?

The new adage in the used car business is to buy a lot and sell fast. As one industry expert has stated, “Margin compression in used car operations means dealers must disrupt old practices that result in high vehicle acquisition costs and slow time-to-market speed.” One way to improve acquisition volume and vehicle quality is …

Opinions & Advice

You F’ing crazy car dealers

I haven’t worked in a dealership for more than 6 years now. Today I’m a vendor; one who works closely with OEMs and dealers… for those of you who don’t know me. During that time, I have been explaining to coworkers and manufacturer representatives how to make life easier for dealers. Unfortunately, neither will ever …

Best Practices Dealership Communication Tools Dealership Operations & Processes

I Just SOLD a Car – USING TEXT MESSAGE ONLY

From time to time I’ll flip the switch on our CRM, allowing myself to be assigned a few internet leads for the day. Last week, within minutes I was assigned a lead for a Certified Pre-Owned Mercedes-Benz. A really nice, well equipped 2013 GLK SUV. Priced right with fresh photos and a typed description by yours truly …

Best Practices Dealership Operations & Processes

Don’t Allow Salespeople be John Michael Montgomery on the Phone

Is there anything sadder than a country song? I listened to country music during a stretch between 1990 and 1994. That was it. Pretty much gave up on any country after that time frame. Those years seemed to be the renaissance for country music. Artists such as Garth Brooks, Alan Jackson, Tim McGraw, Clint Black, …

Best Practices Dealership Marketing

How to Reach Buyers at Every Stage of the Journey

Are you finding that your digital marketing is less and less effective every year? That’s not because you’re doing anything wrong, it’s more the fact that there are just more players coming into the game every month which is diluting the playing field. This isn’t anything new. Even in late 2014, Media Post found that “… …

Best Practices Dealership Marketing Sponsored Content

How to Use Display Ads that Drive In-Market Buyers

No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year. What happened? As a digital marketing professional, how is it your budget gets bigger every year but the amount of in-market buyers you attract don’t grow by the same margin? It’s pretty straightforward – …

Opinions & Advice

What Do Dealers Really Want from the Vendor Community?

Fifteen years ago the auto industry, the world really, was faced with an extraordinary situation. We were at the dawn of the digital age and the World Wide Web was threatening to take down brick and mortar shopping, including car buying. At the time, most dealers hated “Internet shoppers.” These folks knew too much and …

Soft Credit Pulls Batch Processing Next Level

Best Practices Dealership Marketing

How to Make Conquesting Easier from Your Service Drive

Soft credit pulls provide the needed insight to truly understand your service drive to see which customers are in equity position whether they previously bought from you or not. While this approach to conquest business is on the rise, Dominion was the first to offer real-time bank agnostic soft credit pulls where you retain full ownership of …

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Happy 4th of July

Enjoy your 4th of July Readers and Community Members. If you’re sitting around and enjoying your day, catch up on some of the discussions over in the DealerRefresh dealer forums. Online Shopping to Online Buying Getting Opt Outs back AutoGravity – Car Finance on your Smartphone Attribution: Do you give the last touchpoint all …

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July 2016 – DealerRefresh

Three Ways Dealerships Fall Short Marketing Their Cars (And How to Fix the Problems)

Is Your Used Car Manager in Love with the Auction?

You F’ing crazy car dealers

I Just SOLD a Car – USING TEXT MESSAGE ONLY

Don’t Allow Salespeople be John Michael Montgomery on the Phone

How to Reach Buyers at Every Stage of the Journey

How to Use Display Ads that Drive In-Market Buyers

How to Make Conquesting Easier from Your Service Drive

Happy 4th of July