Text Sells and Keeps Customers Satisfied
Text Sells and Keeps Customers Satisfied
Dealership Communication ToolsDealership Operations & Processes

Text Sells: Improve Your CSI and Repeat Business with SMS

Are you looking for ways to improve your Customer Survey scores? Do your service advisors wish they had a clone to do all the follow-up for them? Would you like to see more first-time customers return to your service department repeatedly? Naturally these are things all dealers desire and there are many ways to achieve …

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Self-Driving Cars: the Winners the Losers
Self-Driving Cars: the Winners the Losers
Best PracticesDealership Operations & ProcessesIndustry News & Trends

How America’s New Car Dealers Can Prepare – For the Coming Autonomous Vehicle Disruption

As I wrote in 2015’s Self-Driving Cars: the Winners and the Losers, new car dealers will be among the “Obvious Losers” when, not if, self-driving vehicles become ubiquitous. However, I also predicted that this evolution wouldn’t likely begin impacting new car dealers before 2025. My timeline has actually contracted a little in the last year and …

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Dealership Marketing

Adapt or Die: The Auto Dealer’s Digital Adaptation Survival Guide

If there is one thing that remain constant throughout the automotive industry today, it is that change is inevitable. Change will never cease to come along and disrupt the way we sell cars and service customers. If we aren’t willing and prepared to adapt our thinking, our strategy, and our tactics then we might as well …

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Online Vehicle Checkout: Sell Cars While You Sleep?
Online Vehicle Checkout: Sell Cars While You Sleep?
Dealership MarketingOpinions & Advice

Online Vehicle Checkout: An Interview with Drive Motors CEO Aaron Krane

As early as 2006, a little known sole-proprietorship known as Ai-Dealer was attempting to introduce the idea of an online shopping cart for consumers to purchase their vehicle on a dealer’s website. CRM trailblazer Brian Hoecht had begun working with a handful of dealers to integrate their DMS with his technology to support online shopping …

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Best PracticesDealership Operations & Processes

Go for the Gold: Three Takeaways from the Olympics

Dealerships and the Olympics: Are you the winner or loser? So I completely have Olympic fever. From the moment the opening ceremonies began to the recaps every night, I am obsessed with the level of competition, the anticipation, and the excitement that accompanies each and every event. Who knew I would watch Badminton and actually …

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Dealership Communication ToolsDealership Operations & Processes

What Are “Active Customers” and How Should We Communicate with Them?

When someone chooses to do business with your dealership and brings their vehicle in for service, they are no longer a prospect anymore, they have become an “active customer.” Chances are, you did many things right and well to make them an active customer, but if you aren’t proactive and you fail to change the …

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Best PracticesDealership Communication ToolsIndustry EventsIndustry News & TrendsOther Stuff

Digital Dealer 21 Review with Kevin Frye #DD21

When it is 104 degrees, do you enjoy: Replacing the shingles on your house Laying down some new asphalt for your driveway Going to Las Vegas in August… Aw c’mon, it’s a dry heat, right? Kinda like the inside of one of those convection ovens I suppose. Yes, it was HOT in Las Vegas, and …

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