Dealership Communication ToolsDealership Operations & Processes

Who REALLY has Ownership of YOUR Customer Data?

Who owns the customer data, in your dealership’s DMS? “I do, of course!” and depending on your perspective, you may be right. Dealers could emphatically answer that question, but what about DMS providers? From their perspective, they might feel they have data ownership since their systems warehouse it. If you live on the OEM side, you may feel you have …
Best PracticesDealership Marketing

How to Turn Shoppers from Third-Party Automotive Sites into Buyers at Your Dealership

This is a great time in the auto industry for dealers looking to capitalize on technologies that drive leads and grow sales from third-party automotive websites. Consumers have evolved and continue to command more and more seamless and transparent digital engagement with dealers, forcing companies and dealerships to evolve as well. One such emergence over the years as …
Best PracticesDealership Marketing

Assessing the Limitations of Print Advertising for your Dealership

Remember waking up to the Saturday morning newspaper and racing to the comics section? Mom and dad going through, clipping the coupons for the afternoon grocery run while reading up on the week’s newsworthy events. It was a perfect collation of everything you needed to know in one broadsheet wrapper. The daily and weekly newspaper …
Best PracticesDealership MarketingDealership Operations & Processes

BEWARE of Companies that Massage the Data

Dealership owners are becoming more and more progressive and data-driven. Like leadership at Fortune 500 companies, they make executive decisions based upon internal results and exterior data to improve their stores’ fortunes. However, I’m issuing a stern warning when making changes to your policies, processes, and personnel: Beware of Companies that Massage the Data Unlike …
Best PracticesDealership Communication Tools

The Three “C’s” of SMS Compliance for Auto Dealers

If someone had told you 10 years ago that people would be ordering everything from groceries to cars on their phone without actually speaking to a store representative, you probably wouldn’t have believed them. But today we do all that and more with our smartphones, and the evolution of text message (or SMS) communications and customer …
Best Practices

Why Dealers Need a Vendor Management System and How They Can Benefit

Auto dealers are faced with tremendous operational challenges today. The pressure to always be increasing sales volume, service and retain customers, train employees, etc., and do it all profitably, is no small feat. It also cannot be done alone, which is why dealers depend on strong partnerships with many different providers. While there is a multitude of …
Best PracticesDealership Operations & Processes

Removing Sales People and Utilizing Product Specialists at Your Dealership

Before pricing information websites, salespeople were the gatekeepers. When it came to vehicle features, availability and negotiating, it was a dealer’s market. However, today the playing field has changed immensely. Many prospective car shoppers walk into a showroom already armed with all the information they possibly need, including the car’s invoice price, dealer inventory listings, …