November 2016 – DealerRefresh | DealerRefresh Automotive Dealer Forums

"The only thing that is constant is change." - Heraclitus

Preparing for the Inevitable Downturn

As the Greek philosopher Heraclitus said, “The only constant in life is change.” People who work in the auto industry know this is more than just a catchy quote. The auto market experiences seasonal dips and surges and it is also affected by a number of outside forces. The economy affects how much people are …

Best Practices Dealership Operations & Processes

10 Candidate Traits that Lead to Great Employees

When interviewing candidates for your dealership, it can be tempting to only focus on their past experience or current product knowledge. While these topics have their advantages, they can also be taught on the job. However, a candidate’s basic character traits are not nearly as easy to cultivate. As the interviewer, it’s up to you …

Service Routine at the Dealership - Try something different

Dealership Operations & Processes

Let Routine Maintenance Change the Internet Sales Routine

Try brushing your teeth with the opposite hand, or take a different route to work, and see what happens. It’s been well written that we fall into routines. We look at automotive e-commerce the exact same way. All of us continue to try to fix the buying process, and that’s why the e-commerce transition continues to …

Best Practices Dealership Communication Tools Dealership Marketing

4 Texting Tips to Maximize the Online Experience with Your Dealership

There is no question that having a solid mobile strategy, including the ability for your customers to text you in a safe and compliant manner, is important in helping your dealership increase sales and improve customer service. The success of your texting strategy, however, hinges on maximizing a person’s ability to initiate contact with your …

Reduce Retargeting Costs Conversion Optimization

Best Practices Dealership Marketing

How Early Lead Capture Cuts Ad Costs and Increases Sales

Retargeting website visitors can be an effective way to bring people back to your website, but when you invest into this form of digital advertising, you can be paying multiple times for each person who clicks on your ad and re-visits your site. When you do the math, your cost-per-lead becomes significantly higher. When you …

Dealership Communication Tools Dealership Operations & Processes Industry News & Trends

Hey, Mike Jackson: So Call Me, Maybe

So Call Me, Maybe (Author’s Note: While the title of this post might lead you to believe this is all about AutoNation, it is not. The issues addressed here are common across nearly every large dealership group I encounter – publicly traded or private.) … Hey Mike Jackson, is it true you wrote the following …

Best Practices Dealership Marketing Industry Events Industry News & Trends

Recap of 2016 DrivingSales Executive Summit and AutoVentures

For three days in the middle of October in the far reaches of the Bellagio Hotel and Casino in Las Vegas – the Conference Center – nearly a thousand of the auto retail industry’s more savvy dealers and thought leaders assembled to attend the industry’s most progressive dealer executive event – the 7th Annual DrivingSales …

Search

Search

November 2016 – DealerRefresh

Preparing for the Inevitable Downturn

10 Candidate Traits that Lead to Great Employees

Let Routine Maintenance Change the Internet Sales Routine

4 Texting Tips to Maximize the Online Experience with Your Dealership

How Early Lead Capture Cuts Ad Costs and Increases Sales

Hey, Mike Jackson: So Call Me, Maybe

Recap of 2016 DrivingSales Executive Summit and AutoVentures