Dealership Operations & ProcessesIndustry News & Trends

It’s my data – How do I get access to it?

[highlight color=”#F0F0F0″ font=”black”]This is a follow up to my previous article “Who owns dealership data?”[/highlight] Attending back-to-back conferences (DSES and JP Power marketing summit) was a real eye opener! I saw tremendous energy and clear thinking about the new age of automotive retailing. And it is a new age…. our customers demand a better sales …
Best PracticesDealership MarketingDealership Operations & Processes

Your Sales Hiring Forecast 2017 and Keeping Up with the New Buyer

Today’s buyers want to purchase cars like they purchase everything else — simple, fast, and in a transparent manner. With broad access to the internet, the days of distrust for the car-buying process are long gone, and in its place is a system that works in the buyer’s favor. Once a buyer visits one or …
Best PracticesDealership MarketingOpinions & Advice

Why Dealer Reviews of Automotive Vendors Matter

Customer reviews have become a first stop for today’s savvy shoppers. Online reviews exist for everything from the quality of electronics and computer accessories to which linens are best for a guest room. While the glut of customer reviews can be overwhelming, they illustrate how much stock people put into reviews and how important they …