Best PracticesDealership Operations & Processes

Why Your Sourcing Strategy Should Support Proactive Hiring

Many dealerships make the mistake of waiting until there’s an immediate job opening to start the hiring process. Instead, dealers should have a more proactive solution in place that includes continuous job openings and a diverse set of candidate sources. A proactive sourcing strategy offers several benefits – including optimizing job board spending and building …
Best PracticesDealership Marketing

Do You Like Your Vendor’s Personal Touch? You’d Better… You’re Paying for It!

Do You Like Your Vendor’s Personal Touch? You’d Better… You’re Paying for It! People often marvel at the sheer majesty and splendor of a Las Vegas casino. The Chihuly glass in the lobby of Bellagio is a great example. At any given time, there will be dozens of people snapping photos of this expensive masterpiece. …
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: 5-Step Roadmap to Selling OEM Parts Online at Your Dealership

From boosting sales to evading obsolescence, selling OEM parts and accessories online can add a lot of value to your new car dealership. Greater value means more customers and better recognition, and INCREASED PROFITABILITY. Problem is, most dealerships don’t know where to begin. In this 7-minute video, we break down step-by-step how your team can launch …
Best PracticesDealership Communication ToolsDealership MarketingIndustry News & Trends

VIDEO: How to Use Dynamic Inventory Ads on Facebook and Google

Dynamically updated ads based on current dealer inventory are one of the hottest ad formats in automotive advertising right now. Not surprising, considering the dramatically improved targeting, relevancy, and performance these ads provide. The benefits of dynamic inventory ads on Facebook and Google include: Reach customers with laser-focused messaging based on their online car shopping …
Best PracticesIndustry News & TrendsOpinions & Advice

Introducing the All-New DealerRefresh Roundtable – In the Forums and On the Lot

After nearly an entire year of collaborating, designing, and experimenting, I am excited to introduce our latest new media program – The DealerRefresh Roundtable. What began as a series of conversations between DealerRefresh Founder Jeff Kershner and myself more than two years ago, and which secured official support at NADA 2017, the Roundtable is now officially …
Best PracticesDealership Communication ToolsDealership MarketingIndustry EventsIndustry News & TrendsOpinions & Advice

10 Key Takeaways from the ‘Data Doesn’t Lie’ Panel Discussion (DSES 2017)

In October 2017 I had the honor of co-moderating a panel discussion at the DrivingSales Executive Summit. Together with fellow attribution front runner, Steve White, Founder & CEO of Clarivoy, and our dealer experts, Shaun Kniffin, Marketing & Technology Director of Germain Automotive Group and Ben Robertaccio, Marketing Director of the quickly-rising Morrie’s Automotive Group, …
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: Online Vehicle Checkout – Not Just For Millennials

Millennials, the term used for the generation born between 1982 and 1997, differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars. Dealers, however, because of the unique complexity to shopping and buying cars, are faced with …
Best PracticesDealership Communication ToolsDealership Marketing

Case Study: Tell Lost Sales to “Get Lost” with Traffic Conversion Analysis (TCA)

When the market is down, sales are declining, and lead volume is lower than normal, how can your dealership respond, not just to maintain a flat line, but to turn around the trend and outsell the national average? What information is available, and what tools exist, to tackle this not-so-uncommon scenario? When Morrie’s Brooklyn Park …