May 2017 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Pump-up Market Share Using Social Incentives

How to “Pump Up” Market Share Using Social Incentives

In a down market, one Ford dealer needed a way to increase their overall market share and reduce the amount of pump-in sales lost to competitors. By leveraging the technique of matching sales data with consumer databases, the dealer was able to determine that they were losing more than 50% of sales to competitors in …

Best Practices Dealership Operations & Processes

From Hire to Profit: Analyzing How Long It Takes a New Salesperson to Become Profitable

When you hire a new salesperson at your dealership, you are investing in the future. Just like with any investment, you can predict when this investment will break even and, eventually, when it will become profitable. In fact, the cost of a new salesperson starts to negatively impact your bottom line the minute you hire …

Best Practices Dealership Marketing Sponsored Content

Free Dealer Guide: Leveraging Online Reviews for a Competitive Edge

Online reviews are the new word of mouth. A positive online review of your dealership causes a ripple effect that creates sales faster than a one-on-one conversation ever could. The good news is that you can put reviews to work for you as a competitive asset to grow sales, improve customer retention and empower your …

Best Practices Dealership Communication Tools Dealership Marketing Sponsored Content

Meeting People Where Their Needs Are: Interview with George Grubbs, CEO, Grubbs Automotive Group

George Grubbs’ approach to car sales is simple and personal. He sums it up as “Meeting people where their needs are.” Since he and his family have been selling cars since the 1940s, they know a few things about developing relationships that turn into sales now and for years to come. Over the past 70 …

Best Practices

The Hidden Value of “Duplicate Leads”

If your duplicate leads are driving you crazy, consider a paradigm shift: these leads are actually a valuable source of customers for your dealership. Why? Because by submitting information multiple times, duplicate leads have demonstrated repeated interest in your dealership. What’s more, each time a single customer converts, they actually get a step closer to …

Best Practices Dealership Operations & Processes

How Weather Impacts Your Dealer’s Sales Traffic

As an auto dealer, you are always looking for any information that may have a direct impact on the success of your store. In the first Driven Data Science blog, we looked at the impact of weather and day of the week has on the service department. Now we are going to take those same …

Cars.com Testing VDP Lead Form Featuring Sales Employees

Today Cars.com announced a possible HUGE CHANGE to their VDP. IF you’re signed up with DealerRater’s “Connections” feature, your Cars.com VDP is in for a possible HUGE change!! Take a look… DealerRater Connections on Cars.com DealerRater Connections on Cars.com This is what I call… a “Ballsy” move. And DAMN I LIKE IT!! Being a proponent …

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May 2017 – DealerRefresh

From Hire to Profit: Analyzing How Long It Takes a New Salesperson to Become Profitable

Free Dealer Guide: Leveraging Online Reviews for a Competitive Edge

Meeting People Where Their Needs Are: Interview with George Grubbs, CEO, Grubbs Automotive Group

The Hidden Value of “Duplicate Leads”

How Weather Impacts Your Dealer’s Sales Traffic

Cars.com Testing VDP Lead Form Featuring Sales Employees