Best PracticesDealership Marketing

8 Tips on How to Engage Website Visitors and Capture More Leads

Dealers in 2017 report that their number one priority for digital marketing is increasing lead conversion.  However, there’s more to reaching online customers than getting them to fill out forms, since we know only 10% of car shoppers will fill out an online contact form or communicate via email. Many car shoppers engage with your …

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Retargeting Program for Auto Dealers
Retargeting Program for Auto Dealers
Best PracticesDealership Marketing

VIDEO: How to Design a Retargeting Program to Increase Return Visitors

If you managed to catch the live webinar with Ian Cruickshank from Speed Shift Media, you were one of the lucky folks to learn how exactly to design a retargeting program to increase return visitors to your dealership website. But if you didn’t catch it… well bad luck. Just kidding! The most website traffic comes from …

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4 Reasons to Stop Using Your DMS for HR
4 Reasons to Stop Using Your DMS for HR
Best PracticesDealership Operations & Processes

4 Reasons to Stop Using Your DMS as a HR System

  Hiring new employees to your growing dealership can be EXCITING and STRESSFUL.  Without a comprehensive human resources (HR) system, keeping track of your current employees’ payroll and adding new employees in the system can be difficult. It’s fair to say your stress levels probably increase with the thought of the next pay period or the …

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Personalize the Dealership Experience with AI
Personalize the Dealership Experience with AI
Best PracticesDealership Marketing

INFOGRAPHIC: Reaching Customers with Increased Personalization Through AI

Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be …

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buying used cars from consumers
buying used cars from consumers
Best Practices

VIDEO: Four Elements to Running a More Profitable Buy Center

You’ve heard me talk about embracing a “new mindset” when it comes to the used car business. Some would argue there’s nothing new at all, but I believe there is, particularly in how dealers source used vehicles and how they should be marketing to consumers.  I had the opportunity to recently to get with a few top pro’s in the field …

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Best PracticesDealership Marketing

VIDEO: Does Your Website Attack Visitors?

Did you know that e-commerce sites spend on average only $1 of their advertising budget on converting website traffic for every $92 spent driving website traffic [Source]? This could very well be one reason that more than 38% of website visitors leave a website due to poor design and layout? If you’re looking to maximize your ad spend, these might be two specific areas to …

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Best PracticesDealership Operations & ProcessesIndustry Events

Are You Closing Your Appointments at 80% or Better?

Learn how to provide The Perfect Appointment in your dealership and enjoy 80% show rates and 80% close rates! In 2013, we officially introduced dealers to The Appointment Culture as an answer to the dozens of worthless activities we observed managers, salespeople and BDC agents conducting in some effort to appear as if they were …

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