Did you know that e-commerce sites spend on average only $1 of their advertising budget on converting website traffic for every $92 spent driving website traffic [Source]? This could very well be one reason that more than 38% of website visitors leave a website due to poor design and layout? If you’re looking to maximize your ad spend, these might be two specific areas to consider.
Converting website traffic is arguably one of the more over-looked and under-utilized practices on dealership websites. Most dealer sites “attack” users with numerous calls to action the moment they arrive, and the barrage is ceaseless.
Considering that this is not an uncommon look for your typical dealership website, what can dealers do today to enhance the shopper experience on their sites and maximize their ROI?