August 2017 – DealerRefresh | DealerRefresh Automotive Dealer Forums

The Autonomy Quatrains ….a Reality Check.

Nostradamus would be having a field day. When pondering the impact of Autonomous Driving Vehicles, the predictions about the future of automotive (and the resulting impact to society) are, if anything, vast. In a world that requires constant content, everyone has an opinion and the ability to publish their opinions. So they do. The Unbridled …

Best Practices Dealership Marketing

What Sells More Cars; Being Found or Being Chosen?

There was a great post in the forum that got me thinking. The post was titled, “Google Review Success Tips.” As I was rereading the original post, I began to suspect that the poster was at least as concerned with generating reviews to boost search engine ranking as generating reviews for the sake of the …

Industry News & Trends PR Announcements

TransparencyAI Acquired by Semcasting

Bringing Deterministic Attribution to the Auto Industry NORTH ANDOVER, MA – (August 23, 2017) – Semcasting, creators of the patented IP targeting technology Semcasting Smart Zones®, today announced the acquisition of Orlando-based Transparency AI (TAI), an automotive marketing attribution company. The transaction was a purchase of assets for an undisclosed amount. Since September 2015 Semcasting …

Best Practices Dealership Operations & Processes

Three Ways To Find Candidates With Quality – For Hire!

Most dealerships struggle to find quality applicants for their open positions. Merely acquiring resumes to review is not enough; your goal is to find a small number of motivated and qualified job applicants with whom you can invest time. When attempting to fill an open position within your dealership, it is important to use your …

LotLinx Integrates with VistaDash, a Premier Marketing Analytics Tool

Strengthens TURN and Gives Dealers More Efficiency in Tracking and Measuring Results CHICAGO, August 17, 2017 — LotLinx, the leading VIN-specific digital marketing solution for the auto industry, today announced its collaboration and mission with VistaDash to give dealers unbiased marketing metrics and greater insight into how to better achieve their business goals. VistaDash is …

shocking stats changing the way you sell

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5 Shocking Stats That Will Change The Way You Sell

Reality check. We’re not living in the Information Age anymore. Newspaper and banner ads have long been forgotten across sales & marketing meetings around the world. Our most basic vehicle for communicating and information gathering, text, is now being replaced with video, emojis, GIF’s, augmented reality, and voice assistants. 1. Consumers will purchase an average of $2,276 …

Best Practices Dealership Marketing Dealership Operations & Processes Opinions & Advice

Down Market? Time for a Little “Old School” Automotive

Listen to Audio Version Old School is New Again While most of those who use the term “old school” in automotive retail are speaking disparagingly about dealerships, managers and salespeople relying on outdated marketing, sales techniques and processes; the truth is that the most successful dealers I work with today understand that sometimes “old school” …

Refresh Friday - Choosing a Chat Provider

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VIDEO: Choosing a Chat Provider for Your Website – A Refresh Friday Webinar

The majority of dealer websites have some kind of chat provider, whether it’s in-house, fully managed, or automated. The reason for having chat may seem obvious – to help conversions. Ninety-eight percent of visitors leave the dealership site without submitting any kind of information. If you can improve that tiny number, great, but it must …

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For Car Dealers: All Search Is Local

All Search Is Local Let’s be clear: for car dealers, all search is local. If you’re a dealer, it does no good for you to rank high nationally for obscure keywords if you’re not also ranking in the first spot for core searches like “ford dealer near me” or simply “ford dealer.” Moreover, because most …

Best Practices Dealership Marketing Dealership Operations & Processes

He Gets That From Your Side of the Family: The Myth of Attribution

When things go right, people hope to claim credit for it. When they go wrong, the blame must be pointed elsewhere. This is how it has gone with children and sales. When your child gets straight A’s, they get it from the mom. When they are cuter than cute, well that’s good genes on mom’s …