Dealership Communication ToolsDealership Marketing

INFOGRAPHIC: The Concierge Economy and Your Dealership

What do grocery stores, weather apps, and streaming content providers have in common? ANSWER: They all use concierge services to personalize the user experience, and drive revenue. Concierge services include anything that puts items or services in front of customers before they even realize they need it. It’s the approach behind grocery stores that present …
Best PracticesDealership Operations & Processes

Amazon Moves into Car Sales: How Employees Can Give You a Competitive Edge!

News broke in June that Amazon is recruiting car sales executives and may soon start directly selling cars throughout Europe. Amazon Vehicles has already broken into the Italian car sales market, acting as an online sales service for several Fiat models, with buyers picking up their car from brick and mortar dealerships. Market analysts say …
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I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’

I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’ It seems everywhere you turn in automotive you hear how behind dealers are compared to every other industry when it comes to technology, marketing and the customer experience. Frankly, I’m growing tired of this constant drumbeat; and not just because …
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Corruptive Technology

Chances are if you were finishing your business education in the late nineties, The Innovators Dilemma, by Clayton Christensen, was mandatory reading. To this day it’s still considered one of the best business books in modern times. It was in this book that Christensen coins the term disruptive technology (later changed to disruptive innovation), to describe …
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Three Unlikely Places to Add Chat for Service

A few weeks ago, I discussed The Enormous Untapped Potential of Live Chat for Service (here’s Part 2) and how it benefits both your dealership’s processes and your service customers. The summarized version is that 30-40% of chats are related to fixed operations, and you should be chatting for the service department. Now, as promised, …
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Introducing the All-New DealerRefresh Podcast – In the Mix

Don’t you just love a good old-fashioned radio show? Well if you do then you should listen to the radio. But if podcasts are your medium of choice, then be sure to subscribe the all-new DealerRefresh Podcast – “In the Mix!” Hosted by Refreshers Ryan Gerardi and Chris K Leslie, In the Mix is quickly …
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Introducing the Refresh Fridays Weekly Broadcast Series on DealerRefresh

[highlight color=”#f4b945″ font=”white”] Join the Conversation in the Dealer Forums [/highlight] Earlier this year we began experimenting with a new broadcast concept. The idea was to conduct a periodic live broadcast that was casual and fun yet productive for us and for the audience. After a few tests, Refresh Fridays was born. “Refresh Fridays” is a recurring …
Dealership MarketingDealership Operations & Processes

Employee Joy Rides. Has This Happened to You?

A recent event showed “irrefutable proof” – as one unhappy customer said, that employees taking customers cars for a joy ride is not an uncommon issue dealership customers face. The Joyriding Employee A Californian couple took their car for regular servicing, only to spot it speeding down the road a while later. They realized it was …
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VIDEO: Scaling personalization to all customers throughout the buying journey

Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be …