Automotive Marketing Attribution Discussion Panel
Automotive Marketing Attribution Discussion Panel
Best PracticesDealership Communication ToolsDealership MarketingIndustry EventsIndustry News & TrendsOpinions & Advice

10 Key Takeaways from the ‘Data Doesn’t Lie’ Panel Discussion (DSES 2017)

In October 2017 I had the honor of co-moderating a panel discussion at the DrivingSales Executive Summit. Together with fellow attribution front runner, Steve White, Founder & CEO of Clarivoy, and our dealer experts, Shaun Kniffin, Marketing & Technology Director of Germain Automotive Group and Ben Robertaccio, Marketing Director of the quickly-rising Morrie’s Automotive Group, …

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video: e-commerce, not just for millennials
video: e-commerce, not just for millennials
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: Online Vehicle Checkout – Not Just For Millennials

Millennials, the term used for the generation born between 1982 and 1997, differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars. Dealers, however, because of the unique complexity to shopping and buying cars, are faced with …

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Decrease Lost Sales with AutoHook TCA
Decrease Lost Sales with AutoHook TCA
Best PracticesDealership Communication ToolsDealership Marketing

Case Study: Tell Lost Sales to “Get Lost” with Traffic Conversion Analysis (TCA)

When the market is down, sales are declining, and lead volume is lower than normal, how can your dealership respond, not just to maintain a flat line, but to turn around the trend and outsell the national average? What information is available, and what tools exist, to tackle this not-so-uncommon scenario? When Morrie’s Brooklyn Park …

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Car Dealer's Guide to Getting More At Bats
Car Dealer's Guide to Getting More At Bats
Best PracticesDealership Marketing

Infographic: The Car Dealer’s Step-by-Step Guide to Getting More At-Bats

I write a lot about the processes that help dramatically increase appointment shows, drive up closing percentages and generate additional gross; but what about those dealers and salespeople who are good with processes, though simply don’t get enough “at-bats?” That is, they’re simply not receiving the number of leads, calls, chats and walk-ins they need …

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3 Keys to Build You Acquisition Team
3 Keys to Build You Acquisition Team
Best PracticesDealership Operations & Processes

VIDEO: 3 Key Steps to Building Your Used Vehicle Acquisition Team

A chain is only as strong as its weakest link and when it comes to building a profitable buy center at your dealership, those links are your people and your processes. Outfitting your buy center with skilled team members is a difficult and essential ongoing effort for all managers and directors. In the video below, …

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