Are you going to see CAR DOGS?
Well… this is going to be a MUST SEE!! Arriving in theaters March 24, 2017.
Stop Overthinking Your Emails!
Overthinking Your Emails and Email Templates? Between prepping for 20-Group presentations to serving our regular clients, we mystery shop scores of dealers each month – reading their emails (mostly templates) and texts, and listening to their voicemails – and while we’ve seen definite overall improvement over the years, one aspect of the internet sales process …
5 Automotive Marketing Predictions For 2017
Back again for my annual car dealership predictions post for the retail automotive industry. This year will be defined by a new level of awareness surrounding relevant marketing, the state of accountability and performance, and understanding mobile consumer behavior. I believe we’ll reach a higher consciousness of execution, operational excellence, and results that every level of the dealership …
24 Free Online Training Resources for Car Dealers
Today’s consumers have a lot of the answers they need before they ever contact your dealership or set foot on your lot, but they don’t have ALL the answers. Your organization’s processes and talk tracks must adapt to this ever-changing reality, which means you should be training your team constantly with the most up-to-date lessons …
How to Nurture High Funnel Leads Without Gutting Your BDC
Forward-thinking dealerships can prioritize the low-funnel buyer while building a lead nurture infrastructure to engage potential buyers still high up the funnel. A balanced approach to these two types of customers will lead to the best results. Many dealerships, and for good reason, have tunnel vision when it comes to leads. They seek a particular …
Free Car Sales Video Training Series: Turning Auto Leads Into Engagements
When shoppers on your website inquire with your dealership, the expectation of hearing from you is at its highest, be it a phone call, email, or text. But when they inquire with you indirectly by way of third-party automotive sites, sometimes their association with your dealership can be fuzzy, or in some instances, completely unexpected …
De-mystifying the Third-Party “Mystery” Lead
When I think back to the days of running an Internet department, I have many fond memories. I loved the hustle and bustle of the dealership and the smiles on the faces of people driving away in their new car. My BDC was set up so that I was in the same area as my …
Happy New Year – 2017 DealerRefresher’s
Thank You for being part of a great year for DealerRefresh. 2016 turned out to be one of our most productive and active years, thanks to all our Readers, Subscribers, and Forum Members, our Fantastic Sponsors, and Article Contributors with more than 130 blog articles and 226 conversations in the forum with over 3200 …
