Best PracticesDealership Communication ToolsDealership MarketingIndustry News & Trends

Introducing the Refresh Fridays Weekly Broadcast Series on DealerRefresh

[highlight color=”#f4b945″ font=”white”] Join the Conversation in the Dealer Forums [/highlight] Earlier this year we began experimenting with a new broadcast concept. The idea was to conduct a periodic live broadcast that was casual and fun yet productive for us and for the audience. After a few tests, Refresh Fridays was born. “Refresh Fridays” is a recurring …
Dealership MarketingDealership Operations & Processes

Employee Joy Rides. Has This Happened to You?

A recent event showed “irrefutable proof” – as one unhappy customer said, that employees taking customers cars for a joy ride is not an uncommon issue dealership customers face. The Joyriding Employee A Californian couple took their car for regular servicing, only to spot it speeding down the road a while later. They realized it was …
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: Scaling personalization to all customers throughout the buying journey

Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be …
Best PracticesDealership Marketing

Your Dealership Website and Today’s Shoppers: The Lowdown on How to Exceed Expectations

I consider myself pretty well-versed in digital marketing and e-commerce. After all, I’ve been in the field for years, and have learned a lot about topics like… customer retention, lead generation, and artificial intelligence. I am fascinated by new gadgets, and am always interested in learning about the next technology. That being the case, when …
Best PracticesDealership Communication ToolsDealership Operations & ProcessesIndustry Events

The Best Internet Sales Process Ever!

Let’s be clear about the best “anything” when it comes to helping dealers sell cars: This new, best “thing” is only as good as the execution by your team. The best CRM for you and your team, for example, is the one that they’ll use. Period. It’s one that is intuitive and simple; and one …
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: ‘Intelligently’ Engage Auto Shoppers with Live Video Streaming

How many applications (or vendor solutions) do you need to effectively communicate with YOUR CUSTOMERS intelligently, dynamically, and personally? This question (and others) is/are what we discussed in this exclusive DealerRefresh Web Chat with Dropin Auto Brand Ambassador Larry West [LinkedIn]. With more than 30 years of Automotive experience including Dealer and General Manager roles …
Dealership Communication ToolsDealership MarketingDealership Operations & Processes

Vast Launches CarStory Insights to Transform the Future of Auto Sales

Dealers Can Now Tap Predictive Analytics to Maximize Turn & Profits AUSTIN, Texas—September 19, 2017— CarStory , the automotive AI platform from Vast , today unveiled CarStory Insights , the first product to predict when cars will sell and for how much. CarStory Insights builds on 12 years of data and analytics expertise. Combining this …
Best PracticesDealership MarketingDealership Operations & Processes

The “Secrets” to Selling More Used Cars for More Gross

  The “Secrets” to Selling More Used Cars for More Gross Every great used car manager you or I have ever met already knows the “secrets” to selling more used cars for more gross profit. (I wrote “secrets” in quotes, because these aren’t really secrets – since everyone knows them – they’re more like axioms …
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Here’s Your Deal Cheat Sheet for Digital Dealer 23 in Vegas!

DEALS, DISCOUNTS, GIVEAWAYS FOR DEALERS at Digital Dealer 23 #DD23 It’s Vegas, baby! Digital Dealer 23 opens on Monday and dealers, once again, attend this conference to learn, share and bring home ideas they can implement to make their businesses profitable. Dealers who participate in conferences are determined to be successful despite SAAR and natural …