2017 – Page 9 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Creating a Personalized Dealership Website

How Smart Targeting Can Customize Online Shopping to Boost Leads and Sales

Today’s shoppers expect a personalized experience. They respond to websites that address their individual interests, and are repelled by those that do not. In fact, 74% of customers express frustration at being shown website content not specifically relevant to their needs, demonstrating the new standard of personalization that has taken hold across industries. With 88% …

Gravy should be your meal, not just the extra dressing you get on top of your monthly commissions.

Best Practices Dealership Operations & Processes

Gravy Should Be the Meal – Sales Tip #1

The word “Gravy” is used in sales when something extra happens that is a benefit to you. It’s something that wasn’t expected, or additional profit that was made beyond the structured deal. In automotive retail, for instance, the majority of salespeople’s sold deals come from customers walking onto the showroom floor, being greeted, and subsequently …

Best Practices Dealership Marketing

4 Tips for Enhancing Automation to Increase Appointments and Sales

We hear a lot these days about car shoppers going online to buy their cars, with murmurs about the obsolescence of traditional car buying as options for buying online advance. Reality is, dramatic changes like this are not the happening overnight. The majority of car buyers still visit a dealership before buying, with 88% coming …

Best Practices Dealership Operations & Processes

What is the “HR tech stack,” and how does it affect your dealership?

Dealerships run the gamut with respect to the technology they use for hiring and onboarding. The trouble that many businesses run into is knowing where to invest their limited budget for HR software. In its 2015 research report, Key Interval Research highlighted 13 unique HR areas where dealerships can potentially focus their efforts – your …

Industry Metrics and Influence Drivers That Simplify Attribution

Best Practices Dealership Marketing Industry Events Industry News & Trends

Simplifying Attribution to Propel Efficiencies and Profits

Despite changing consumer behavior patterns, many if not most dealers continue to evaluate third parties only on “hard lead” measures and discount others forms of influenced purchase behavior. Consumers want to be in control of their experience and they are reluctant to provide their contact information because they fear the repercussions of unwanted marketing and …

Best Practices

External Benchmarks Don’t Really Matter. Here’s What Does.

Digital marketing in the automotive dealership industry is incredibly competitive. Dealers are constantly vying for the top position in all channels – SEO, SEM, listings, display. If it exists, they want to be at the top. And as a result, we get many requests for benchmarks and whether they are “better than the guy down …

Case Study: How Dealer-Centric Digital Marketing Brings Buyers for One Dealer Where He Wants Them

Over the course of nearly two decades where Firas Makhlouf has spent leading technology and digital marketing initiatives at Driver’s Village, he’s pretty much done it all. From helping the dealership initiate client server architecture to move the group from “dumb” green screen terminals to PC’s in 1999, to introducing new forms digital marketing such …

NADA 100 New Orleans Recap from DealerRefresh

Industry Events Industry News & Trends

NADA 100 New Orleans Refresh from Ryan Gerardi

NADA and its dealer members have experienced many major milestones over the past 100 years, and had the fortune of celebrating this in New Orleans last month at NADA 100. Being adaptable to changing circumstances has allowed NADA and its members to thrive. The traits of hard work, diligence and perseverance continue to propel dealers toward …

DCH Toyota of Milford Case Study by Dominion Dealer Solutions

Case Study: How one Toyota Dealer Generated 268 Reviews in 161 Days

Greg Holway, General Manager of DCH Toyota of Milford, was assigned to the store shortly after it was acquired by the Lithia Automotive Group. According to Holway, many aspects of the store were in need of improvement, including its online reputation. “The ratings were as poor in Service as they were in Sales,” stated Holway. …

Best Practices Dealership Marketing Dealership Operations & Processes

New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles

Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate their dealers as well. I mean, who doesn’t want to be the “#1 Chevy dealer in the county”? But once we scratch the surface, the bright sheen of selling …

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2017 – Page 9 – DealerRefresh

How Smart Targeting Can Customize Online Shopping to Boost Leads and Sales

Gravy Should Be the Meal – Sales Tip #1

4 Tips for Enhancing Automation to Increase Appointments and Sales

What is the “HR tech stack,” and how does it affect your dealership?

Simplifying Attribution to Propel Efficiencies and Profits

External Benchmarks Don’t Really Matter. Here’s What Does.

Case Study: How Dealer-Centric Digital Marketing Brings Buyers for One Dealer Where He Wants Them

NADA 100 New Orleans Refresh from Ryan Gerardi

Case Study: How one Toyota Dealer Generated 268 Reviews in 161 Days

New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles