2018 – DealerRefresh | DealerRefresh Automotive Dealer Forums

The Importance of a Dealership’s Google My Business

There are many touchpoints in a car shopper’s journey. Few are as important as Google My Business (GMB). GMB listings show up in direct searches, and they collect highly influential information, including: Dealership Name Reviews Q&A Engagement Options Dealership Citations (Address, Hours of Operation, and Phone Number) A typical listing provides a lot of information, …

Other Stuff

TrueCar Acquires DealerScience

SANTA MONICA, Calif. and BOSTON, Dec. 7, 2018 /PRNewswire/ — TrueCar, Inc. (NASDAQ: TRUE), and DealerScience, LLC announced today that TrueCar has acquired DealerScience, the automotive retail industry's leading provider of advanced digital retailing software tools. DealerScience will operate as a subsidiary of TrueCar, focused on product development, sales and customer training. Dealer customers of …

Other Stuff

Reunion Marketing Named One of the “Best Entrepreneurial Companies in America”

FOR IMMEDIATE RELEASE Contact: Dane Saville Reunion Marketing [email protected] 919-413-1975 REUNION MARKETING NAMED ONE OF THE “BEST ENTREPRENEURIAL COMPANIES IN AMERICA” BY ENTREPRENEUR MAGAZINE’S 2018 ENTREPRENEUR360 LIST Raleigh, North Carolina – Reunion Marketing was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur360™ List, a premier study delivering the …

Best Practices Opinions & Advice

Champions Seek Opportunities

Champions Seek Opportunities Change happens – why not embrace it? Earlier this year I had the opportunity to listen to Melissa Stockwell when she spoke to the entire Cars.com sales team. She’s a patriot, a soldier, an athlete, a mother, and a great speaker. She is also the first American woman ever to lose a limb in …

RefreshFriday Dec 14 2018 - Merchandising Matters with Ryan Leslie

Industry Events

#RefreshFriday Ep. 41 – Merchandising Matters, Price Badging, Burning Marketing Budgets

On today’s #RefreshFriday Ryan Leslie joins us to discuss why merchandising matters and in-accurate merchandising is burning through your marketing budget. Ryan has been busy figuring out how to apply the correct trims and features to a dealer’s entire inventory. You may or may not be shocked by how many cars are showing the wrong …

Dealership Marketing

Pay-Per-Click with Intention

Google is constantly improving their various platforms in order to improve the user experience and recently Google Ads (formally known as Google AdWords) was the next to receive a mini-makeover. If you have ever worked in Google Ads, you know that taking all of the various steps within the platform to make sure that …

Best Practices Dealership Marketing

CarGurus Overstating Search Results (SRP’s)

Recently, I shared a new metric that CarGurus now includes in their dealer reporting. This new metric is called “SRP Impressions”, and at the time I posted, CarGurus was showing this new metric in addition to their normal SRP metric. A week or so later, I along with many other dealers received an email from …

Best Practices Dealership Operations & Processes

Digitizing Your Sales Process: The Path To Omni-Channel Retail Success

As a small child, I remember traversing the halls of the local Sears with my father who always acted like a little kid in the candy store when buying new tools. In my bright-eyed view, Sears was the place to go back then. They had the best selection and the best customer service for all …

Best Practices Dealership Marketing

Online Reviews Made Easy: 5 Steps to Build Your Google Review Link

It is a well-known fact that your online reviews are your first foot-in-the-door with a new customer. It is also widely known that it is essential to respond to ALL reviews – be they negative or positive – but the struggle with online reviews is keeping them up! Your dealership may be one of the …

Industry Events

#RefreshFriday Ep. 39 – Classified Listings and Cost Per VDP – is this STILL a Relevant KPI?

On tomorrow’s #RefreshFriday Dan Sayer and Jon Berna (Mr. Truth) join us to discuss the VALUE of 3rd Party Classified Websites. Dans post over in the dealer forums was the driver for this week’s RefreshFriday. Thanks Dan! Determining the value of 3rd Party Classifieds can be fairly complicated. Despite all the promises around greater attribution tools, we …