According to a recent study, 81 percent of recent car buyers polled did not enjoy the car buying experience, with 29 percent indicating they do not trust salespeople.
The car sales process can’t simply be about pushing cars off the lot if you want to remain competitive. Instead, you need to understand your buyer, address their needs and establish a personal connection with each customer.
Brick-and-mortar dealerships have an advantage over Amazon, Carvana and other online retailers fighting to establish their place in the automotive industry, as traditional dealers have the built-in ability to personally connect with customers. However, your dealership is only as good as the people you have working in each department – and their capacity to make meaningful connections with your customers. [Read more…]