Best PracticesDealership Operations & Processes

How the Right Employees Can Build Trust and Loyalty in YOUR Dealership Brand

According to a recent study, 81 percent of recent car buyers polled did not enjoy the car buying experience, with 29 percent indicating they do not trust salespeople. The car sales process can’t simply be about pushing cars off the lot if you want to remain competitive. Instead, you need to understand your buyer, address …
Dealership Marketing

Who? How? A Closer Look at Inquisitive Paid Search Traffic

One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword purchases. The search queries are the exact phrases that visitors are typing into Google (or other search engines). I find it useful to compare the search queries to the actual keyword(s) the dealer is purchasing. For instance, if …
Other Stuff

Kevin Frye is the Recipient of the 2018 Lighthouse Award

The DealerRefresh community congratulates Kevin Frye!! PCG Companies, an industry leader in digital marketing, education, research, and data intelligence for the automotive industry, is pleased to announce Kevin Frye, eCommerce Director of the Jeff Wyler Automotive Family, as the 2018 Lighthouse Award recipient. This prestigious award, given annually at the AWA Awards Ceremony hosted by …
Dealership Marketing

Don’t be scared of Facebook’s new algorithm. Here’s how your dealership can handle it.

“Facebook was built to bring people closer together and build relationships.” Who would have thought that this pleasant idea could make businesses question so much of what they thought they knew about social media? Facebook wants people to connect more. The company, led by Mark Zuckerberg, is on a mission to increase authentic dialogue and …