Best PracticesDealership Operations & Processes

3 Elements of a Successful Dealership Applicant Sourcing Strategy

Dealers have many options to fill job openings, but continuously face challenges finding quality candidates for in-demand roles such as service technicians and sales managers. And with fewer than 1% of job seekers considering a dealership for their next career move, it’s critical to have the right strategy in place to attract strong applicants – …
Industry Events

JP Ostiguy of Zanchin Auto & John Colban on RefreshFriday – April 13th 18 (Friday)

Join us on this RefreshFriday (Friday April 13th at 1:00 PM EST) as we dive into VIDEO with JP Ostiguy. If you don’t know JP, you really should! He’s the Manager of Operations for the Zanchin Automotive Group and has tremendous results with utilizing video with HUGE increases in Sales. And he’s now moving video into the service department (we’ll be touching …
Best PracticesDealership Communication ToolsDealership MarketingDealership Operations & Processes

Are Your Boring Emails Sabotaging Your Sales?

If your follow-up emails read like form letters, it’s hard to get customers to respond. The secret to a higher response rate is simply to add a little personality, warmth, and humor. Here’s how… These five easy interventions will give dull copy a little KAPOW. These aren’t touchy-feely exercises, but rather more like structural changes …
Best PracticesDealership Marketing

Digital and Customer Experience: Where are we going wrong?

If you spend any time reading industry articles, going to conferences like NADA, or studying automotive, you know that digital drives sales. The online marketplace and frictionless sales process has disrupted the old school sales cycle and empowered the consumer to own the purchasing experience. This is where we need to be and this is …
Industry Events

Matt Murray joins Jeff & Alex on RefreshFriday

April 6th at 1:00 PM EST Matt Murray will be joining us on this week’s RefreshFriday. Tune-in on the DealerRefresh Facebook page for the live broadcast. Matt Murray is the GM of Automotive for Podium, an online review and communications engine, that spans far further than just the car business. Prior to Podium, Matt worked for Cox Automotive overseeing OEM …