Best PracticesDealership Marketing

3rd Party Classifieds Battle to Win-the-Click

One of the questions I receive most often from dealers is whether or not they are overpaying for their third-party classifieds. The dealers overall agree that third-party classified sites (*TPCs) are a foundational element in a successful digital marketing strategy, however they are concerned as the pricing has continued to climb over the years. It seems to …
Dealership Marketing

Does Your Automotive Marketplace Pass the Friction Test?

Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive shopper’s journey is the key to automotive dealerships prospering in an industry fraught with challenge of running a modern dealership. Twenty years ago, an automotive retailer needed to be proficient with one-to-three traditional media outlets to promote …