August 2018 – DealerRefresh | DealerRefresh Automotive Dealer Forums

How Automotive Can Get More Personal with Machine Learning

Automotive dealerships are no longer competing with other dealerships to win customers in the digital world. The real competition is coming from sites outside automotive such as Amazon, Netflix, Spotify, and Tinder, which have created new standards of personalization for shoppers. These destinations use machine learning to understand customers’ wants and needs and to provide …

Opinions & Advice

Oh no. I’m a customer.

If one were to ask me what was the biggest life-changing event I’ve experienced I’m not sure I could say it was meeting my better half. Although she is certainly life changing, she wouldn’t have happened if it weren’t for me becoming a customer. I was born a car dealer. My Grandfather founded the family’s dealer …

Best Practices

Here’s Why Car Shoppers Love or Despise Dealerships

Dealerships build customer relationships one review at a time. About 80 percent of shoppers use online car reviews and car dealership reviews to inform their purchase[i]. But what motivates a customer to write a five-star review – the kind that attracts more customers? And why do customers write blistering reviews that send shoppers to your …

Dealership Operations & Processes Opinions & Advice

Will Someone Please Copy the Domino’s Pizza Tracker?

Will Someone Please Copy the Domino’s Pizza Tracker? I’ll be brief: Will someone please copy the Domino’s Pizza Tracker for dealers to use with their service customers? If you’ve never ordered Domino’s Pizza online, then you’re probably not familiar with the best thing to happen to delivery pizza since the invention of the automobile. The …

Dealership Communication Tools

Future of CRM

You know the biggest players: eLead, VinSolutions, DealerSocket, and Reynolds Contact Manager, but do you know when they were originally coded? I believe the newest one of that pack came to market in 2003. Do you remember 2003? I think we, as an industry, were finally beginning to accept that the Internet was not going …

Best Practices Dealership Marketing Dealership Operations & Processes

Car Sales Burn Out and Three Ways to Avoid It

Car sales is the greatest job in the world, I truly believe this. We sell vehicles we do not own to other people and get paid to do it. How awesome is that? Somewhere along my career I lost the magic. I still appreciated my job, but I forgot what a privilege it is to …

Opinions & Advice

Do you trust your vendors?

This post refers to a fast moving thread in the forums, go there for more details and updates! Warning: What you read here might hurt your trust level in some of your website vendors’ solutions. Attention Car Dealers & OEMs, technology vendors are moving at light speed and you may be getting fleeced. We all …

Opinions & Advice

Thank Your Customers. The Right Way.

We’re all taught the importance of “Please” and “Thank you” at an early age. Since before most of us could walk and talk, our parents were helping us develop manners. I can clearly remember drilling this concept into my daughter Harper roughly 97,340,309 times between the ages of 2.5 and 5. Generally it sounded something …

Best Practices Dealership Operations & Processes

Digital Retailing WILL Redefine Your Dealer’s People Strategy, and Here is HOW!

Car Dealers: Want Digital Retailing? Start by Redefining your People Strategy Digital retailing has officially arrived. The perfect storm of change is upon us. Technology advancements, customer demand and OEM programs are pushing retail automotive down a new path. The early adopters of this technology have figured out what the rest of the industry is …

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August 2018 – DealerRefresh

How Automotive Can Get More Personal with Machine Learning

Oh no. I’m a customer.

Here’s Why Car Shoppers Love or Despise Dealerships

Will Someone Please Copy the Domino’s Pizza Tracker?

Future of CRM

Car Sales Burn Out and Three Ways to Avoid It

Do you trust your vendors?

Thank Your Customers. The Right Way.

Digital Retailing WILL Redefine Your Dealer’s People Strategy, and Here is HOW!