Recently, I shared a new metric that CarGurus now includes in their dealer reporting. This new metric is called “SRP Impressions”, and at the time I posted, CarGurus was showing this new metric in addition to their normal SRP metric.
A week or so later, I along with many other dealers received an email from CarGurus explaining what this new SRP Impressions metric was, and how it will eventually replace their current SRP metric. What was most shocking to me was their explanation surrounding the old vs. new SRP metric…