December 2018 – DealerRefresh | DealerRefresh Automotive Dealer Forums

The Importance of a Dealership’s Google My Business

There are many touchpoints in a car shopper’s journey. Few are as important as Google My Business (GMB). GMB listings show up in direct searches, and they collect highly influential information, including: Dealership Name Reviews Q&A Engagement Options Dealership Citations (Address, Hours of Operation, and Phone Number) A typical listing provides a lot of information, …

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TrueCar Acquires DealerScience

SANTA MONICA, Calif. and BOSTON, Dec. 7, 2018 /PRNewswire/ — TrueCar, Inc. (NASDAQ: TRUE), and DealerScience, LLC announced today that TrueCar has acquired DealerScience, the automotive retail industry's leading provider of advanced digital retailing software tools. DealerScience will operate as a subsidiary of TrueCar, focused on product development, sales and customer training. Dealer customers of …

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Reunion Marketing Named One of the “Best Entrepreneurial Companies in America”

FOR IMMEDIATE RELEASE Contact: Dane Saville Reunion Marketing [email protected] 919-413-1975 REUNION MARKETING NAMED ONE OF THE “BEST ENTREPRENEURIAL COMPANIES IN AMERICA” BY ENTREPRENEUR MAGAZINE’S 2018 ENTREPRENEUR360 LIST Raleigh, North Carolina – Reunion Marketing was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur360™ List, a premier study delivering the …

Best Practices Opinions & Advice

Champions Seek Opportunities

Champions Seek Opportunities Change happens – why not embrace it? Earlier this year I had the opportunity to listen to Melissa Stockwell when she spoke to the entire Cars.com sales team. She’s a patriot, a soldier, an athlete, a mother, and a great speaker. She is also the first American woman ever to lose a limb in …

RefreshFriday Dec 14 2018 - Merchandising Matters with Ryan Leslie

Industry Events

#RefreshFriday Ep. 41 – Merchandising Matters, Price Badging, Burning Marketing Budgets

On today’s #RefreshFriday Ryan Leslie joins us to discuss why merchandising matters and in-accurate merchandising is burning through your marketing budget. Ryan has been busy figuring out how to apply the correct trims and features to a dealer’s entire inventory. You may or may not be shocked by how many cars are showing the wrong …

Dealership Marketing

Pay-Per-Click with Intention

Google is constantly improving their various platforms in order to improve the user experience and recently Google Ads (formally known as Google AdWords) was the next to receive a mini-makeover. If you have ever worked in Google Ads, you know that taking all of the various steps within the platform to make sure that …

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December 2018 – DealerRefresh

The Importance of a Dealership’s Google My Business

TrueCar Acquires DealerScience

Reunion Marketing Named One of the “Best Entrepreneurial Companies in America”

Champions Seek Opportunities

#RefreshFriday Ep. 41 – Merchandising Matters, Price Badging, Burning Marketing Budgets

Pay-Per-Click with Intention