2018 – Page 10 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Best Practices Dealership Operations & Processes

Pricing Information and How Much do Shoppers Really NEED?

How much pricing information do vehicle shoppers really need? The quick answer is… more than none. Not all customers are price driven, but almost all are price CONSCIOUS. You need to believe this is the universal truth. Enough data has been shared over the last several years to prove that displaying a discounted price from the MSRP …

Best Practices

Your Toughest Competitor May Be Closer Than You Think

2018 is upon us, and for many dealerships, that means it’s time to set new goals for the new year. Goals provide focus, direction, and something to work towards. They ensure that a team is on the same page and aiming to accomplish the same thing. It’s tempting to simply compare yourself to your competition, …

CPC Costs are Way too High on Dealers Branded Search

Best Practices Dealership Marketing Industry News & Trends

Branded Search, How Much You Should Spend and How Dealers are Getting Screwed

This article serves two purposes: Explain the need for branded search and what it should actually cost and why. Show dealers how to inspect what their SEM vendors are doing to determine if they working in your best interest or their own. Enjoy! Why Do I Need to Buy My Dealership Name? I Have Great …

Best Practices Dealership Communication Tools

VIDEO: How to Reduce Lost Sales and Defection Rates

When the market is down, sales are declining, and lead volume is lower than normal. How can your dealership respond, not just to maintain a flat line, but to turn around the trend and outsell the national average? What information is available, and what tools exist, to tackle this not-so-uncommon scenario? When Morrie’s Brooklyn Park …

2018 Automotive Marketing Predictions - DealerRefresh

Dealership Marketing

2018 Automotive Marketing Predictions

A new year and time again for my favorite blog post of the year! I love to see the constant progress dealers make to improve their operations. The changes in consumer behavior are always fascinating to witness, and the solutions vendors deliver to the industry play a pivotal role in the success dealers experience. During the last few years, …

Best Practices Opinions & Advice

How Defection Rates Can Contradict What You Think About Your “Best” Sales People

What you don’t know can’t hurt you. It’s a euphemism we all know and we’ve all used – even if ironically. According to the experts at the Oxford Dictionary, the saying dates back to 1576 where it appeared in a book titled A Petite Palace as “So long as I know it not, it hurteth …

Best Practices Dealership Communication Tools Dealership Marketing Opinions & Advice

Confused by Attribution and Analytics? Don’t Sweat It!

You Don’t Need a PhD in Google Analytics, Attribution Models or Calculus to Hold Your Vendors Accountable There’s been so much talk about and money being spent on marketing attribution and analytics that many dealers are feeling bombarded by topics that seem very foreign when compared to the age-old DISC Test – that is “Does …