2018 – Page 2 – DealerRefresh | DealerRefresh Automotive Dealer Forums

It’s the Boring Stuff that Sells Cars

It’s the Boring Stuff that Sells Cars As you and your team review your sales plans for 2019, it’s important to remember that the dealers growing market share use the same websites, tools and marketing sources you use. Just like you, they’ve yet to discover a magic bean or digital secret that can sell vehicles …

Best Practices Dealership Operations & Processes

Avoid The Averages Because They’re Costing You MONEY!

Countless decisions get made every day in dealerships based on averages. Popular examples include market day supply, average retail price, average days on lot and average wholesale price. Too often we trust these numbers (simple averages) as if they are the be-all end-all. After doing something for so long, we begin to take it for …

Best Practices Industry Events Industry News & Trends Opinions & Advice

Digital Dealer 25 Review with Kevin Frye #DD25

Old Men Reunion at Digital Dealer 25. Barry Brodsky, Amir Ammirrezvani, David Metter and Shaun Raines “What’s that you say sonny?” Digital Dealer 25, which means hmmm, how many years? It must be a lot since my first Digital Dealer (3…) as I got off to a brilliant start when I arrived in sunny Las …

The Devolution of an Industry Conference [Video]

Joe and Bill are at it again, behind the camera. “This time a Manager and his Employee get caught up in the industry conference craze, attending one after another. With visits occurring more frequently, they become less and less valuable.” I know many of you can relate as we have had this discussion many times …

Best Practices Dealership Marketing

Should Your GM be Required to Use Facebook?

One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas (third-party classifieds, paid search) and underspend in paid social media (Facebook). There are many reasons dealers underspend in social…

Other Stuff

Speaking at Driving Sales. Come Say Hello!

I have the pleasure to be speaking at DrivingSales. It's my first opportunity to speak at an automotive conference, and I hope that any and all of you on this forum come by to say hello. I'm speaking on Tuesday at 9:50 a.m. It would be wonderful to get your feedback, and, if you're choosing …

Best Practices Dealership Marketing

Here’s how to get your first 100 Facebook Reviews

People rely on Facebook reviews because of their accuracy over time. Of course, not every single review reflects perfectly the customer experience, but an aggregate review score quickly tells new customers what type of experience they can expect at your dealership. Unfortunately, there’s no shortcut to get Facebook reviews or improving reviews and ratings overnight. …

Other Stuff

How Do I Stack Up to My Competition? – Session at Digital Dealer

Thursday, October 18th 10:05 a.m. Room Antigua A This session presents an opportunity to learn how your dealership performs against industry averages in SEP, PPC, and social media, as well as how to use data to increase traffic and conversions. It does so by posing two important questions that most dealership owners, general managers, and …

Best Practices Dealership Operations & Processes

Did You Know You Can Drown In Green Peas?

It is possible to drown green peas. It’s a sad occurrence. And it is rarely their fault they drown. Green peas, or as they’re known in other industries as newbies, noobs, colts, rookies, freshman, recruits, or greenhorns, are a part of every organization. Inevitably, through either attrition or an expanding sales force, companies have to …

Best Practices Opinions & Advice

Are you a horse trader or a retailer?

Are you a horse trader or a retailer? That’s a weird question isn’t it? During our first days on the lot our manager didn’t give us a history lesson on the car business. He taught us how to follow the road to a sale and maximize profit. And maybe he, himself, didn’t know where the …

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2018 – Page 2 – DealerRefresh

It’s the Boring Stuff that Sells Cars

Avoid The Averages Because They’re Costing You MONEY!

Digital Dealer 25 Review with Kevin Frye #DD25

The Devolution of an Industry Conference [Video]

Speaking at Driving Sales. Come Say Hello!

Here’s how to get your first 100 Facebook Reviews

How Do I Stack Up to My Competition? – Session at Digital Dealer

Did You Know You Can Drown In Green Peas?

Are you a horse trader or a retailer?