October 2019 – DealerRefresh | DealerRefresh Automotive Dealer Forums

The Automotive Industry in 2030: Say “Goodbye” to Brand Loyalty

Loyalty cash offers and branded incentive programs are the first things that come to my mind when the topic of customer loyalty comes up in our industry. But what if brand loyalty ceases to be an important part of the sales funnel? The IBM Institute for Business Value recently put out its Automotive 2030 study that …

Dealership Marketing

Driven Data Launches New Marketing Platform to Lower Dealer Advertising Costs

INDIANAPOLIS, IN. – Driven Data, an Indianapolis-based technology company, announces the launch of its next generation marketing platform for the automotive industry. Driven Data is the first automotive solution to connect dealerships’ first party data from their CRM and DMS into both paid search and paid social automatically. This enables dealerships to drive loyalty by reaching their prior …

Dealership Marketing

Special Ad Category – What it means for the future of Facebook!

Not the best way to awaken my inactive forum account. But I thought I’d be the first one to report it here. Seems some digital vendors are not prepared for it, which could disrupt your advertisements and the successfulness of them. Or much worse, put you in non-compliance, resulting in moderation of advertisements or ultimately …

Best Practices Dealership Communication Tools Dealership Marketing

Tips to Improve Follow-Up With Car Buyers

It’s a classic sales question: to keep momentum going and make the sale, you need to follow up with leads in a way that will engage and move them farther down the pipeline. But how do you know if or when your customers really want to hear from you? It’s not that prospects don’t want …

Best Practices Dealership Marketing

Connecting Digital and Physical Front-Line Ready

Reconditioning is a critical step in getting a vehicle prepared for sale, both online and instore. If not done efficiently, this tends to be the stage that costs dealers time, money and engagement. Delays in reconditioning can create delays with merchandising, unless you have a process for getting vehicle merchandised through a proactive, phased approach. …

A DealerRefresh Forum Recap: iOS13, Facebook Reactions, Loyal Service, Cox and Rivian

Quarter three has wrapped up, and we’re heading into Q4 with some exciting DealerRefresh topics and some much needed changes to the dealer forums on the horizon. Maybe you have a gameplan ready to go to close out the year on a high note, or maybe you’re still looking for industry insights. Either way, September …

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October 2019 – DealerRefresh

The Automotive Industry in 2030: Say “Goodbye” to Brand Loyalty

Driven Data Launches New Marketing Platform to Lower Dealer Advertising Costs

Special Ad Category – What it means for the future of Facebook!

Tips to Improve Follow-Up With Car Buyers

Connecting Digital and Physical Front-Line Ready

A DealerRefresh Forum Recap: iOS13, Facebook Reactions, Loyal Service, Cox and Rivian