Best PracticesDealership Marketing

Here’s How Your Dealer Can Use Google My Business to Drive More Website Traffic

If you haven’t fully optimized your dealer’s free Google My Business (GMB) listing, you’re missing out on VALUABLE Google searchers who could be visiting your website and even your dealer. To help you out, I put together 10 optimization recommendations that EVERY dealer should use on their GMB listing going into 2020. Here they are: …

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Other Stuff

A DealerRefresh Recap: Cybertrucks, TikTok, Plans for 2020, and More

Happy holiday season, Refreshers! It’s time to recap some of November’s best forum topics, running the gamut from social media, digital retailing updates, Tesla’s latest reveal, plans for the next decade, and a few surprises. Special Ad Categories & Other Social Topics If you haven’t heard by now, Facebook requires advertisements be categorized under the …

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Best PracticesDealership Communication Tools

What Happens When Customers Stop Answering the Phone? One Major Way the iPhone Hurts Your Sales

Have you updated your iPhone yet? Better hope your customers haven’t. BDCs and sales teams alike tend to bellyache about how difficult it is to get shoppers to pick up the phone when they follow-up. Well prepare for a gut punch, because that is going to turn from an ache to a major pain. One …

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