Best Practices

A DealerRefresh Recap: Our New Redesign, SpinCar, Digital Retailing, and More

We’ve wrapped up October’s work and we’re swaggering into November with our site feeling so fresh and so clean, clean. The DealerRefresh site got a redesign, offering a sleek appearance, easy navigation, and more. We also saw some pretty interesting topics on the forum, from dealership blogs to digital retailing to data drama. Jump in …
Dealership Marketing

Driven Data Launches New Marketing Platform to Lower Dealer Advertising Costs

INDIANAPOLIS, IN. – Driven Data, an Indianapolis-based technology company, announces the launch of its next generation marketing platform for the automotive industry. Driven Data is the first automotive solution to connect dealerships’ first party data from their CRM and DMS into both paid search and paid social automatically. This enables dealerships to drive loyalty by reaching their prior …
Best PracticesDealership Marketing

Connecting Digital and Physical Front-Line Ready

Reconditioning is a critical step in getting a vehicle prepared for sale, both online and instore. If not done efficiently, this tends to be the stage that costs dealers time, money and engagement. Delays in reconditioning can create delays with merchandising, unless you have a process for getting vehicle merchandised through a proactive, phased approach. …